Brandwave

Fixing spray brands:Which are searched most?

In September 2026, Charlotte Tilbury was the most searched among fixing spray brands worldwide, with an estimated 1.5M branded searches and 69.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury69.9%
  2. NYX25.6%
  3. Urban Decay4.2%
  4. MAC0.21%

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Share of SearchLeaderboard

Compare the fixing spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fixing spray brands worldwide, by month

Share of Search by month for Charlotte Tilbury, NYX, Urban Decay. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyNYXUrban DecayMAC
Oct 202564.8%29.1%5.8%0.23%
Nov 202574%22.1%3.6%0.22%
Dec 202574%22.2%3.6%0.18%
Jan 202661.5%33.8%4.5%0.22%
Feb 202661.4%33.9%4.6%0.22%
Mar 202665.5%29.4%4.8%0.24%
Apr 202660.7%33.5%5.5%0.27%
May 202660.7%33.5%5.5%0.27%
Jun 202660.7%33.5%5.5%0.27%
Jul 202666.1%29.7%4%0.24%
Aug 202665.6%29.4%4.8%0.19%
Sep 202669.9%25.6%4.2%0.21%

This month’s ranking, September 2026

  1. 1.Charlotte Tilbury

    69.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.4 points.

  2. 2.NYX

    25.6%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  3. 3.Urban Decay

    4.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  4. 4.MAC

    0.21%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fixing spray brands worldwide?

In September 2026, Charlotte Tilbury was the most searched among fixing spray brands worldwide, with an estimated 1.5M branded searches and 69.9% estimated Share of Search within this set. NYX is in 2nd place, 44.3 percentage points behind at 25.6% Share of Search.

Global fixing spray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Charlotte Tilbury64.8% → 69.9%74%Nov 202560.7%Apr 20261st
NYX29.1% → 25.6%33.9%Feb 202622.1%Nov 20252nd
Urban Decay5.8% → 4.2%5.8%Oct 20253.6%Dec 20253rd
MAC0.23% → 0.21%0.27%Apr 20260.18%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among fixing spray brands worldwide increased from 64.8% to 69.9%.
  • Across the 12 months ending September 2026, NYX’s estimated Share of Search among fixing spray brands worldwide decreased from 29.1% to 25.6%.
  • Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among fixing spray brands worldwide decreased from 5.8% to 4.2%.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among fixing spray brands worldwide peaked at 74% in November 2025 and was lowest at 60.7% in April 2026.
  • Across the 12 months ending September 2026, NYX’s estimated Share of Search among fixing spray brands worldwide peaked at 33.9% in February 2026 and was lowest at 22.1% in November 2025.
  • Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among fixing spray brands worldwide peaked at 5.8% in October 2025 and was lowest at 3.6% in December 2025.
  • Across the 12 months ending September 2026, MAC held steady: its estimated Share of Search among fixing spray brands worldwide moved less than 0.5 percentage points.

How did search popularity change for fixing spray brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among fixing spray brands worldwide, from 65.6% to 69.9%.

  2. In September 2026, NYX lost estimated Share of Search among fixing spray brands worldwide, from 29.4% to 25.6%.

  3. In September 2026, Urban Decay lost estimated Share of Search among fixing spray brands worldwide, from 4.8% to 4.2%.

  4. Estimated monthly branded searches for MAC worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

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