Brandwave

How popular isUrban Decay in search?

In September 2026, there were an estimated 90.5K branded searches for Urban Decay worldwide which is down 33% over the last 12 months. Urban Decay holds 4.1% estimated Share of Search among fixing Spray brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury67.7%
  2. NYX24.8%
  3. Urban Decay4.1%
  4. MAC3.3%
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Which fixing Spray brands compete with Urban Decay?

Urban Decay against fixing Spray brands worldwide, by month

Share of Search by month for Charlotte Tilbury, NYX, Urban Decay, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyNYXUrban DecayMAC
Oct 202563%28.3%5.7%3.1%
Nov 202572.4%21.6%3.6%2.4%
Dec 202572%21.6%3.5%2.9%
Jan 202659.8%32.8%4.4%3%
Feb 202659.3%32.7%4.4%3.6%
Mar 202663.6%28.6%4.7%3.1%
Apr 202658.7%32.4%5.3%3.6%
May 202658.7%32.4%5.3%3.6%
Jun 202659.1%32.6%5.3%2.9%
Jul 202664.2%28.8%3.9%3.2%
Aug 202663.6%28.6%4.7%3.1%
Sep 202667.7%24.8%4.1%3.3%

  1. 1.Charlotte Tilbury

    67.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.NYX

    24.8%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  3. 3.Urban Decay

    4.1%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  4. 4.MAC

    3.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Urban Decay and its closest rivals

Every comparison with Urban Decay

How has branded search demand for Urban Decay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Urban Decay worldwide fell from 135K to 90.5K.
  • Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among fixing Spray brands worldwide decreased from 5.7% to 4.1%.
  • Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among fixing Spray brands worldwide peaked at 5.7% in October 2025 and was lowest at 3.5% in December 2025.

How did search popularity change for fixing Spray brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among fixing Spray brands worldwide, from 63.6% to 67.7%.

  2. In September 2026, NYX lost estimated Share of Search among fixing Spray brands worldwide, from 28.6% to 24.8%.

  3. In September 2026, Urban Decay lost estimated Share of Search among fixing Spray brands worldwide, from 4.7% to 4.1%.

Where does Urban Decay compete?

Urban Decay is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fixing Spray brands3rd of 44.1%Shown above
Eye Pencil brands3rd of 36.2%Show ranking
Eyeshadow brands3rd of 58.1%Show ranking

How is Urban Decay measured?

Brandwave collects information about searches that people make online using Urban Decay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • urban decay

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How the Brand Demand Index is measured

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