How popular isUrban Decay in search?
In September 2026, there were an estimated 90.5K branded searches for Urban Decay worldwide which is down 33% over the last 12 months. Urban Decay holds 6.2% estimated Share of Search among eye Pencil brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Estée Lauder56.2%
NYX37.6%
Urban Decay6.2%
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Which eye Pencil brands compete with Urban Decay?
Share of Search by month for Estée Lauder, NYX, Urban Decay. The figures are in the table below the chart.
View monthly share of search table
| Month | Estée Lauder | NYX | Urban Decay |
|---|---|---|---|
| Oct 2025 | 60.2% | 33.2% | 6.7% |
| Nov 2025 | 61.1% | 33.4% | 5.5% |
| Dec 2025 | 61% | 33.5% | 5.5% |
| Jan 2026 | 51.7% | 42.6% | 5.7% |
| Feb 2026 | 56.7% | 38.2% | 5.1% |
| Mar 2026 | 60.9% | 33.6% | 5.5% |
| Apr 2026 | 56.1% | 37.7% | 6.2% |
| May 2026 | 56.1% | 37.7% | 6.2% |
| Jun 2026 | 51.2% | 41.9% | 6.8% |
| Jul 2026 | 51.9% | 42.4% | 5.7% |
| Aug 2026 | 51.2% | 41.9% | 6.8% |
| Sep 2026 | 56.2% | 37.6% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 823K | 0% | +5 points | |
| 2, held 2nd | 37.6% | 550K | -18.3% | -4.3 points | |
| 3, held 3rd | 6.2% | 90.5K | -17.7% | -0.7 points |
56.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5 points.
2.
37.6%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.3 points.
6.2%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
Compare search popularity between Urban Decay and its closest rivals
Every comparison with Urban Decay
7 comparisons
How has branded search demand for Urban Decay changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Urban Decay worldwide fell from 135K to 90.5K.
- Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among eye Pencil brands worldwide peaked at 6.8% in June 2026 and was lowest at 5.1% in February 2026.
How did search popularity change for eye Pencil brands worldwide in September 2026?
3 changes
In September 2026, Estée Lauder gained estimated Share of Search among eye Pencil brands worldwide, from 51.2% to 56.2%.
In September 2026, NYX lost estimated Share of Search among eye Pencil brands worldwide, from 41.9% to 37.6%.
In September 2026, Urban Decay lost estimated Share of Search among eye Pencil brands worldwide, from 6.8% to 6.2%.
Where does Urban Decay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fixing Spray brands | 3rd of 4 | 4.1% | Show ranking |
| Eye Pencil brands | 3rd of 3 | 6.2% | Shown above |
| Eyeshadow brands | 3rd of 5 | 8.1% | Show ranking |
How is Urban Decay measured?
Brandwave collects information about searches that people make online using Urban Decay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- urban decay
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