Benefit vs NYX:Which is more popular by branded search?
In August 2026, Benefit had more branded searches than NYX among eyebrow tools brands worldwide. Benefit was estimated to have 1M branded searches compared to NYX’s 673K, and held a 48.7% Share of Search versus NYX’s 32.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benefit or NYX?
Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benefit, NYX. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Benefit and NYX comparison changed over the last 12 months?
3 findings
- Benefit was ahead of NYX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide moved from 45.1% to 48.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide moved from 30.4% to 32.8%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
0 changes
Neither Benefit nor NYX moved beyond provider rounding among eyebrow tools brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benefit’s and NYX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.