Anastasia Beverly Hills vs NYX:Which is more popular by branded search?
In August 2026, NYX had more branded searches than Anastasia Beverly Hills among eyebrow tools brands worldwide. NYX was estimated to have 673K branded searches compared to Anastasia Beverly Hills’ 165K, and held a 32.8% Share of Search versus Anastasia Beverly Hills’ 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anastasia Beverly Hills or NYX?
Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NYX, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anastasia Beverly Hills and NYX comparison changed over the last 12 months?
3 findings
- NYX was ahead of Anastasia Beverly Hills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide moved from 13.6% to 8%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 11 months ending August 2026, NYX’s estimated Share of Search among eyebrow tools brands worldwide moved from 30.4% to 32.8%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and NYX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
NYX
1 branded search term
- nyx
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.