How popular isAnastasia Beverly Hills in search?
In August 2026, there were an estimated 165K branded searches for Anastasia Beverly Hills worldwide which is down 45.2% over the last 11 months. Anastasia Beverly Hills holds 8% estimated Share of Search among eyebrow tools brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Benefit48.7%
- NYX32.8%
- Anastasia Beverly Hills8%
- e.l.f.8%
- Tweezerman2.4%
Essence0.03%
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Which eyebrow tools brands compete with Anastasia Beverly Hills?
Share of Search by month for Benefit, NYX, Anastasia Beverly Hills, e.l.f., Tweezerman. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 1M | 0% | -0.2 points | |
| 2, held 2nd | 32.8% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 8% | 165K | 0% | 0 points | |
| 4, held 4th | 8% | 165K | 0% | 0 points | |
| 5, held 5th | 2.4% | 49.5K | +22.2% | +0.4 points | |
| 6, held 6th | 0.03% | 590 | -33% | 0 points |
1.Benefit
48.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.NYX
32.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.e.l.f.
8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
6.
Essence0.03%
Held 6th. 590 estimated branded searches, -33% vs prior month. Share 0 points.
Compare search popularity between Anastasia Beverly Hills and its closest rivals
- Anastasia Beverly Hills vs Benefit: compare search popularity
- Anastasia Beverly Hills vs NYX: compare search popularity
- Anastasia Beverly Hills vs e.l.f.: compare search popularity
- Anastasia Beverly Hills vs Tweezerman: compare search popularity
Anastasia Beverly Hills vs Essence: compare search popularity- Compare Anastasia Beverly Hills with any brand
How has branded search demand for Anastasia Beverly Hills changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Anastasia Beverly Hills worldwide fell from 301K to 165K.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide decreased from 13.6% to 8%.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide peaked at 13.6% in October 2025 and was lowest at 6.7% in June 2026.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
4 changes
e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.

Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.
How is Anastasia Beverly Hills measured?
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- anastasia beverly hills
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Is Anastasia Beverly Hills your brand?
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