How popular isBobbi Brown in search?
In September 2026, there were an estimated 246K branded searches for Bobbi Brown worldwide which is down 33.2% over the last 12 months. Bobbi Brown holds 8.7% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Charlotte Tilbury53.1%
Huda Beauty23.8%Bobbi Brown8.7%
Anastasia Beverly Hills5.8%
e.l.f.5.8%MAC2.6%
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Which eyeshadow palette brands compete with Bobbi Brown?
Share of Search by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f., MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Huda Beauty | Bobbi Brown | Anastasia Beverly Hills | e.l.f. | MAC |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 29% | 10.7% | 8.7% | 5.8% | 2.1% |
| Nov 2025 | 39.4% | 48.1% | 5.3% | 3.5% | 2.4% | 1.3% |
| Dec 2025 | 58.7% | 21.4% | 7.9% | 5.3% | 4.3% | 2.4% |
| Jan 2026 | 42.5% | 34.6% | 10.4% | 5.7% | 4.7% | 2.1% |
| Feb 2026 | 45.8% | 30.9% | 9.2% | 6.2% | 5.1% | 2.8% |
| Mar 2026 | 52.1% | 23.4% | 10.5% | 5.7% | 5.7% | 2.6% |
| Apr 2026 | 48% | 26.5% | 9.7% | 6.5% | 6.5% | 2.9% |
| May 2026 | 47.3% | 26.1% | 9.5% | 6.4% | 7.8% | 2.9% |
| Jun 2026 | 51.3% | 23.1% | 10.4% | 5.7% | 6.9% | 2.5% |
| Jul 2026 | 53.1% | 23.8% | 8.7% | 5.8% | 5.8% | 2.6% |
| Aug 2026 | 50.5% | 27.7% | 8.3% | 5.5% | 5.5% | 2.5% |
| Sep 2026 | 53.1% | 23.8% | 8.7% | 5.8% | 5.8% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 1.5M | 0% | +2.7 points | |
| 2, held 2nd | 23.8% | 673K | -18.2% | -3.8 points | |
| 3, held 3rd | 8.7% | 246K | 0% | +0.4 points | |
| 4, held 4th | 5.8% | 165K | 0% | +0.3 points | |
| 5, held 5th | 5.8% | 165K | 0% | +0.3 points | |
| 6, held 6th | 2.6% | 74K | 0% | +0.1 points |
53.1%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.7 points.
23.8%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
8.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
e.l.f.5.8%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
2.6%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Bobbi Brown and its closest rivals
- Bobbi Brown vs Charlotte Tilbury: compare search popularity
- Bobbi Brown vs Huda Beauty: compare search popularity
- Bobbi Brown vs Anastasia Beverly Hills: compare search popularity
- Bobbi Brown vs e.l.f.: compare search popularity
- Compare Bobbi Brown with any brand
Every comparison with Bobbi Brown
16 comparisons
- Bobbi Brown vs Charlotte Tilbury
- Bobbi Brown vs Clinique
- Bobbi Brown vs Fenty Beauty
- Bobbi Brown vs Hourglass
- Bobbi Brown vs Huda Beauty
- Bobbi Brown vs L'Oréal Paris
- Bobbi Brown vs Makeup by Mario
- Bobbi Brown vs Rare Beauty
- Bobbi Brown vs Tarte
- Bobbi Brown vs Tom Ford
- Bobbi Brown vs ColourPop
- Bobbi Brown vs Revlon
- Anastasia Beverly Hills vs Bobbi Brown
- Bobbi Brown vs e.l.f.
- Bobbi Brown vs e.l.f. Cosmetics
- Bobbi Brown vs Kylie Cosmetics
How has branded search demand for Bobbi Brown changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide decreased from 10.7% to 8.7%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 10.7% in October 2025 and was lowest at 5.3% in November 2025.
How did search popularity change for eyeshadow palette brands worldwide in September 2026?
5 changes
In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 50.5% to 53.1%.
In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 27.7% to 23.8%.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Bobbi Brown compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 8th of 27 | 3.5% | Show ranking |
| Eye shadow brands | 4th of 5 | 8.1% | Show ranking |
| Eyeshadow palette brands | 3rd of 6 | 8.7% | Shown above |
| Gel eyeliner brands | 2nd of 3 | 21.5% | Show ranking |
| Bronzing powder brands | 1st of 3 | 76.8% | Show ranking |
How is Bobbi Brown measured?
Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobbi brown
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Is Bobbi Brown your brand?
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