Brandwave

How popular isBobbi Brown in search?

In September 2026, there were an estimated 246K branded searches for Bobbi Brown worldwide which is down 33.2% over the last 12 months. Bobbi Brown holds 76.8% estimated Share of Search among bronzing powder brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bobbi Brown76.8%
  2. MAC23.1%
  3. NARS0.05%
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Which bronzing powder brands compete with Bobbi Brown?

Bobbi Brown against bronzing powder brands worldwide, by month

Share of Search by month for Bobbi Brown, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthBobbi BrownMACNARS
Oct 202583.2%16.7%0.07%
Nov 202580.3%19.6%0.09%
Dec 202576.9%23%0.07%
Jan 202683.2%16.7%0.05%
Feb 202676.8%23.1%0.05%
Mar 202680.2%19.7%0.05%
Apr 202676.8%23.1%0.07%
May 202676.8%23.1%0.07%
Jun 202680.2%19.7%0.05%
Jul 202676.8%23.1%0.07%
Aug 202676.8%23.1%0.05%
Sep 202676.8%23.1%0.05%

  1. 1.Bobbi Brown

    76.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MAC

    23.1%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.NARS

    0.05%

    Held 3rd. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bobbi Brown and its closest rivals

Every comparison with Bobbi Brown

How has branded search demand for Bobbi Brown changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide decreased from 83.2% to 76.8%.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among bronzing powder brands worldwide peaked at 83.2% in January 2026 and was lowest at 76.8% in April 2026.

How did search popularity change for bronzing powder brands worldwide in September 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

Where does Bobbi Brown compete?

Bobbi Brown is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands9th of 273.3%Show ranking
Eye shadow brands4th of 58.1%Show ranking
Eyeshadow palette brands3rd of 68.7%Show ranking
Gel eyeliner brands2nd of 321.5%Show ranking
Bronzing powder brands1st of 376.8%Shown above

How is Bobbi Brown measured?

Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobbi brown

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How the Brand Demand Index is measured

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