Brandwave

Bobbi Brown vs Natasha Denona:Which is more popular?

In September 2026, Bobbi Brown had more branded searches than Natasha Denona among eyeshadow brands worldwide. Bobbi Brown had about 246,000 branded searches, while Natasha Denona had 165,000. Bobbi Brown made up 4.7% of all eyeshadow brand searches we track, and Natasha Denona accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, Natasha Denona appeared in two of the five answers and Bobbi Brown in one. Natasha Denona was mentioned before Bobbi Brown in two out of three answers that named either.

Among eyeshadow brands worldwide in September 2026

Who do people search for more?

Bobbi Brown, about 49% more searches than Natasha Denona

Bobbi Brown 246K searchesNatasha Denona 165K searches

Who does AI mention more?

Natasha Denona, mentioned in 2 of 5 answers, Bobbi Brown in 1

Natasha Denona in 2 of 5Bobbi Brown in 1 of 5

Who does AI recommend more?

Natasha Denona, named ahead of Bobbi Brown in 2 of 3 answers

Natasha Denona first in 2Bobbi Brown first in 1

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Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Natasha Denona was listed before Bobbi Brown in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Bobbi Brown7th
  8. Pat McGrath Labs8th
  9. MAC9th
  10. Maybelline10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bobbi Brown or Natasha Denona more popular in search?

This chart shows how often people search Google for Bobbi Brown and Natasha Denona by name. Each line represents a brand's share of searches for all 15 eyeshadow brands we track, month by month, from English-language searches worldwide.

Bobbi Brown and Natasha Denona among eyeshadow brands worldwide, by month

Share of searches by month for Bobbi Brown, Natasha Denona. The figures are in the table below the chart.

View monthly share of searches table
MonthTom FordEstée LauderMaybellineCliniqueNARSBobbi BrownMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202518.8%18.8%15.4%12.7%5.7%5.7%3.8%3.8%4.6%3.1%2.5%2.5%2.1%0.34%0.28%
Nov 202514.3%21.4%11.7%14.3%7.9%5.3%5.3%3.5%3.5%2.3%2.9%5.3%1.9%0.32%0.32%
Dec 202520.1%20.1%13.4%13.4%6%4.9%4%4%3.3%2.7%2.2%3.3%1.8%0.3%0.36%
Jan 202620.1%16.5%13.6%13.6%6.1%6.1%4.1%5%3.3%2.7%2.7%3.3%1.8%0.37%0.82%
Feb 202619.4%19.4%16%13.1%5.8%4.8%3.9%3.9%3.2%2.6%2.6%2.6%1.8%0.35%0.53%
Mar 202617.1%20.8%14%14%6.3%5.1%5.1%4.2%2.8%2.8%2.3%2.8%1.9%0.31%0.31%
Apr 202618.6%18.6%15.3%15.3%5.6%4.6%4.6%3.7%3.1%3.1%2.5%2.5%2%0.34%0.27%
May 202618.1%18.1%14.9%14.9%6.7%4.5%4.5%3.6%3%3.6%2.4%3%2%0.33%0.27%
Jun 202617.2%17.2%17.2%14.1%6.3%5.2%4.2%4.2%2.8%3.5%2.3%2.8%2.3%0.31%0.25%
Jul 202619.9%16.3%16.3%13.4%6%4.9%4%4.9%3.3%3.3%2.7%2.7%1.8%0.36%0.24%
Aug 202619.8%16.3%16.3%13.3%6%4.9%4.9%4%3.3%3.3%2.7%2.7%2.2%0.44%0.24%
Sep 202623.1%15.6%15.6%12.7%5.7%4.7%4.7%3.8%3.1%3.1%3.1%2.6%1.7%0.42%0.23%

How has the Bobbi Brown and Natasha Denona comparison changed over the last 12 months?

3 findings

How did search popularity change for eyeshadow brands worldwide in September 2026?

1 change

  1. Bobbi Brown’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobbi Brown’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobbi Brown

1 branded search term

  • bobbi brown

Natasha Denona

1 branded search term

  • natasha denona

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow brands

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