Brandwave

How popular isAnastasia Beverly Hills?

In September 2026, people searched for Anastasia Beverly Hills by name about 165,000 times worldwide, a 45.2% decrease from the previous year. These searches made up 3.1% of all global eyeshadow brand searches, placing Anastasia Beverly Hills ninth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow brands, Anastasia Beverly Hills appeared in three of the five answers and was the third most recommended of the 15.

Search and AI answers in September 2026

Anastasia Beverly Hills is the ninth most searched of 15 competitors and the third most recommended in AI answers.

  1. Tom FordShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Estée LauderShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MaybellineShare of searches 15.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  4. CliniqueShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Anastasia Beverly HillsShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+10 more

Anastasia Beverly Hills website (opens in a new tab)

Follow Anastasia Beverly Hills and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills is the third most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Bobbi Brown7th
  8. Pat McGrath Labs8th
  9. MAC9th
  10. Maybelline10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eyeshadow brands compete with Anastasia Beverly Hills?

Anastasia Beverly Hills against eyeshadow brands worldwide, by month

Share of searches by month for Tom Ford, Estée Lauder, Maybelline, Clinique, NARS, Bobbi Brown, Makeup by Mario, ColourPop, Anastasia Beverly Hills, e.l.f. Cosmetics, Natasha Denona, Too Faced. The figures are in the table below the chart.

View monthly share of searches table
MonthTom FordEstée LauderMaybellineCliniqueNARSBobbi BrownMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202518.8%18.8%15.4%12.7%5.7%5.7%3.8%3.8%4.6%3.1%2.5%2.5%2.1%0.34%0.28%
Nov 202514.3%21.4%11.7%14.3%7.9%5.3%5.3%3.5%3.5%2.3%2.9%5.3%1.9%0.32%0.32%
Dec 202520.1%20.1%13.4%13.4%6%4.9%4%4%3.3%2.7%2.2%3.3%1.8%0.3%0.36%
Jan 202620.1%16.5%13.6%13.6%6.1%6.1%4.1%5%3.3%2.7%2.7%3.3%1.8%0.37%0.82%
Feb 202619.4%19.4%16%13.1%5.8%4.8%3.9%3.9%3.2%2.6%2.6%2.6%1.8%0.35%0.53%
Mar 202617.1%20.8%14%14%6.3%5.1%5.1%4.2%2.8%2.8%2.3%2.8%1.9%0.31%0.31%
Apr 202618.6%18.6%15.3%15.3%5.6%4.6%4.6%3.7%3.1%3.1%2.5%2.5%2%0.34%0.27%
May 202618.1%18.1%14.9%14.9%6.7%4.5%4.5%3.6%3%3.6%2.4%3%2%0.33%0.27%
Jun 202617.2%17.2%17.2%14.1%6.3%5.2%4.2%4.2%2.8%3.5%2.3%2.8%2.3%0.31%0.25%
Jul 202619.9%16.3%16.3%13.4%6%4.9%4%4.9%3.3%3.3%2.7%2.7%1.8%0.36%0.24%
Aug 202619.8%16.3%16.3%13.3%6%4.9%4.9%4%3.3%3.3%2.7%2.7%2.2%0.44%0.24%
Sep 202623.1%15.6%15.6%12.7%5.7%4.7%4.7%3.8%3.1%3.1%3.1%2.6%1.7%0.42%0.23%

  1. 1.Tom Ford

    23.1%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.Estée Lauder

    15.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Maybelline

    15.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Clinique

    12.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.NARS

    5.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Bobbi Brown

    4.7%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Makeup by Mario

    4.7%

    Held 7th. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ColourPop

    3.8%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Anastasia Beverly Hills

    3.1%

    Held 9th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.e.l.f. Cosmetics

    3.1%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Natasha Denona

    3.1%

    Held 11th. 165K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  12. 12.Too Faced

    2.6%

    Held 12th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Urban Decay

    1.7%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  14. 14.MAC

    0.42%

    Held 14th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Pat McGrath Labs

    0.23%

    Held 15th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Anastasia Beverly Hills and its closest rivals

Every comparison with Anastasia Beverly Hills

23 comparisons

How has branded search demand for Anastasia Beverly Hills changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Anastasia Beverly Hills worldwide fell from 301K to 165K.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow brands worldwide decreased from 4.6% to 3.1%.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow brands worldwide peaked at 4.6% in October 2025 and was lowest at 2.8% in March 2026.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills fell from 7th to 9th among eyeshadow brands worldwide.

How did search popularity change for eyeshadow brands worldwide in September 2026?

6 changes

  1. In September 2026, Tom Ford gained share of searches among eyeshadow brands worldwide, from 19.8% to 23.1%.

  2. In September 2026, Estée Lauder lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.

  3. In September 2026, Maybelline lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.

  4. In September 2026, Clinique lost share of searches among eyeshadow brands worldwide, from 13.3% to 12.7%.

  5. NARS’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.7% in September 2026.

  6. Bobbi Brown’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.7% in September 2026.

How are Anastasia Beverly Hills’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • anastasia beverly hills

Do you work for Anastasia Beverly Hills? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Anastasia Beverly Hills compete?

Anastasia Beverly Hills is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Eyeshadow brands9th of 153.1%Shown above
Eyeshadow palette brands5th of 85.3%Show ranking
Cream bronzer brands4th of 57.1%Show ranking
Eyebrow tools brands2nd of 615.9%Show ranking
Creator with pink hair and a pink jacket

Is Anastasia Beverly Hills your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free