Anastasia Beverly Hills vs Benefit:Which is more popular by branded search?
In August 2026, Benefit had more branded searches than Anastasia Beverly Hills among eyebrow tools brands worldwide. Benefit was estimated to have 1M branded searches compared to Anastasia Beverly Hills’ 165K, and held a 48.7% Share of Search versus Anastasia Beverly Hills’ 8%. These are worldwide searches for English-language branded terms.
Follow Anastasia Beverly Hills vs Benefit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Anastasia Beverly Hills or Benefit?
Compare the eyebrow tools brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benefit, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Anastasia Beverly Hills and Benefit comparison changed over the last 12 months?
3 findings
- Benefit was ahead of Anastasia Beverly Hills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anastasia Beverly Hills’ estimated Share of Search among eyebrow tools brands worldwide moved from 13.6% to 8%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 11 months ending August 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide moved from 45.1% to 48.7%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Benefit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
Benefit
1 branded search term
- benefit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.