Benefit vs NYX Professional Makeup:Which is more popular?
In September 2026, NYX Professional Makeup had more branded searches than Benefit among eyebrow tools brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Benefit had 4,400. NYX Professional Makeup made up 60.1% of all eyebrow tools brand searches we track, and Benefit accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about eyebrow tools brands, Benefit appeared in two of the five answers and NYX Professional Makeup in one. Benefit was mentioned before NYX Professional Makeup in every answer that named either.
Who do people search for more?
NYX Professional Makeup, about 142 searches for every 1 for Benefit
Who does AI mention more?
Benefit, mentioned in 2 of 5 answers, NYX Professional Makeup in 1
Who does AI recommend more?
Benefit, named ahead of NYX Professional Makeup in 2 of 2 answers
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Top eyebrow tools brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Benefit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benefit was listed before NYX Professional Makeup in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tweezerman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Benefit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyebrow tools brands
5 answers
Asked ChatGPT
“Which eyebrow tools brand should I buy?”
Asked ChatGPT
“What are the best eyebrow tools brands?”
Asked ChatGPT
“What's the best eyebrow tools brand for shaping brows?”
Searched Google, AI Overview
“eyebrow kit”
Searched Google, AI Overview
“brow tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Benefit or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for Benefit and NYX Professional Makeup by name. Each line represents a brand's share of searches for all six eyebrow tools brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Benefit. The figures are in the table below the chart.
View monthly share of searches table
| Month | NYX Professional Makeup | Anastasia Beverly Hills | e.l.f. | Essence | Tweezerman | Benefit |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 22.7% | 15.2% | 2% | 3.1% | 0.41% |
| Nov 2025 | 64.4% | 17.7% | 11.9% | 2% | 3.6% | 0.48% |
| Dec 2025 | 62.8% | 16.9% | 13.8% | 1.9% | 4.2% | 0.45% |
| Jan 2026 | 67.1% | 14.8% | 12.1% | 2% | 3.6% | 0.4% |
| Feb 2026 | 67% | 14.8% | 12.1% | 2% | 3.6% | 0.48% |
| Mar 2026 | 64.3% | 14.1% | 14.1% | 2.8% | 4.2% | 0.46% |
| Apr 2026 | 65% | 14.3% | 14.3% | 2.4% | 3.5% | 0.47% |
| May 2026 | 63% | 13.9% | 16.9% | 2.3% | 3.4% | 0.45% |
| Jun 2026 | 66.4% | 12% | 14.7% | 2.9% | 3.6% | 0.39% |
| Jul 2026 | 64.7% | 14.3% | 14.3% | 2.9% | 3.5% | 0.38% |
| Aug 2026 | 64.2% | 14.2% | 14.2% | 2.8% | 4.2% | 0.38% |
| Sep 2026 | 60.1% | 15.9% | 15.9% | 3.9% | 3.9% | 0.42% |
How has the Benefit and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Benefit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benefit’s share of searches among eyebrow tools brands worldwide moved from 0.41% to 0.42%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among eyebrow tools brands worldwide moved from 56.7% to 60.1%, and its estimated monthly branded searches moved from 752K to 625K.
How did search popularity change for eyebrow tools brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup lost share of searches among eyebrow tools brands worldwide, from 64.2% to 60.1%.
Estimated monthly branded searches for Benefit worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Benefit’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit
1 branded search term
- benefit eyebrow
NYX Professional Makeup
3 branded search terms
- nyx
- nyx makeup
- nyx professional makeup
Other head-to-heads among eyebrow tools brands
- NYX Professional Makeup vs Anastasia Beverly Hills: compare popularity
- NYX Professional Makeup vs e.l.f.: compare popularity
- NYX Professional Makeup vs Essence: compare popularity
- NYX Professional Makeup vs Tweezerman: compare popularity
- Anastasia Beverly Hills vs e.l.f.: compare popularity
- Anastasia Beverly Hills vs Essence: compare popularity
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