Brandwave

Anastasia Beverly Hills vs NYX Professional Makeup:Which is more popular?

In September 2026, NYX Professional Makeup had more branded searches than Anastasia Beverly Hills among eyebrow tools brands worldwide. NYX Professional Makeup had about 625,000 branded searches, while Anastasia Beverly Hills had 165,000. NYX Professional Makeup made up 60.1% of all eyebrow tools brand searches we track, and Anastasia Beverly Hills accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about eyebrow tools brands, Anastasia Beverly Hills appeared in all five answers and NYX Professional Makeup in one. Anastasia Beverly Hills was mentioned before NYX Professional Makeup in every answer.

Among eyebrow tools brands worldwide in September 2026

Who do people search for more?

NYX Professional Makeup, about 4 searches for every 1 for Anastasia Beverly Hills

NYX Professional Makeup 625K searchesAnastasia Beverly Hills 165K searches

Who does AI mention more?

Anastasia Beverly Hills, mentioned in every answer we collected

Anastasia Beverly Hills in 5 of 5NYX Professional Makeup in 1 of 5

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of NYX Professional Makeup in every answer

Anastasia Beverly Hills first in 5NYX Professional Makeup never first

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Top eyebrow tools brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. NYX Professional Makeup was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Anastasia Beverly Hills was listed before NYX Professional Makeup in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Tweezerman2nd
  3. Benefit3rd
  4. e.l.f.4th
  5. NYX Professional Makeup5th
  6. Essence–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tweezerman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyebrow tools brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Anastasia Beverly Hills or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and NYX Professional Makeup by name. Each line represents a brand's share of searches for all six eyebrow tools brands we track, month by month, from English-language searches worldwide.

Anastasia Beverly Hills and NYX Professional Makeup among eyebrow tools brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupAnastasia Beverly Hillse.l.f.EssenceTweezermanBenefit
Oct 202556.7%22.7%15.2%2%3.1%0.41%
Nov 202564.4%17.7%11.9%2%3.6%0.48%
Dec 202562.8%16.9%13.8%1.9%4.2%0.45%
Jan 202667.1%14.8%12.1%2%3.6%0.4%
Feb 202667%14.8%12.1%2%3.6%0.48%
Mar 202664.3%14.1%14.1%2.8%4.2%0.46%
Apr 202665%14.3%14.3%2.4%3.5%0.47%
May 202663%13.9%16.9%2.3%3.4%0.45%
Jun 202666.4%12%14.7%2.9%3.6%0.39%
Jul 202664.7%14.3%14.3%2.9%3.5%0.38%
Aug 202664.2%14.2%14.2%2.8%4.2%0.38%
Sep 202660.1%15.9%15.9%3.9%3.9%0.42%

How has the Anastasia Beverly Hills and NYX Professional Makeup comparison changed over the last 12 months?

3 findings

How did search popularity change for eyebrow tools brands worldwide in September 2026?

2 changes

  1. In September 2026, Anastasia Beverly Hills gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.

  2. In September 2026, NYX Professional Makeup lost share of searches among eyebrow tools brands worldwide, from 64.2% to 60.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

NYX Professional Makeup

3 branded search terms

  • nyx
  • nyx makeup
  • nyx professional makeup

How the Brand Demand Index is measured

Other head-to-heads among eyebrow tools brands

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