Brandwave

Anastasia Beverly Hills vs e.l.f.:Which is more popular?

In September 2026, Anastasia Beverly Hills and e.l.f. were level in searches among eyebrow tools brands worldwide, with an estimated 165K branded searches each, at 15.9% of the total each. When we asked ChatGPT and Google AI Overviews about eyebrow tools brands, Anastasia Beverly Hills appeared in all five answers and e.l.f. in four. Anastasia Beverly Hills was mentioned before e.l.f. in every answer.

Among eyebrow tools brands worldwide in September 2026

Who do people search for more?

Anastasia Beverly Hills and e.l.f. are searched for about as often as each other.

Anastasia Beverly Hills 165K searchese.l.f. 165K searches

Who does AI mention more?

Anastasia Beverly Hills, mentioned in every answer we collected

Anastasia Beverly Hills in 5 of 5e.l.f. in 4 of 5

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of e.l.f. in every answer

Anastasia Beverly Hills first in 5e.l.f. never first

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Top eyebrow tools brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. e.l.f. was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Anastasia Beverly Hills was listed before e.l.f. in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Tweezerman2nd
  3. Benefit3rd
  4. e.l.f.4th
  5. NYX Professional Makeup5th
  6. Essence–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tweezerman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyebrow tools brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Anastasia Beverly Hills or e.l.f. more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and e.l.f. by name. Each line represents a brand's share of searches for all six eyebrow tools brands we track, month by month, from English-language searches worldwide.

Anastasia Beverly Hills and e.l.f. among eyebrow tools brands worldwide, by month

Share of searches by month for Anastasia Beverly Hills, e.l.f.. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupAnastasia Beverly Hillse.l.f.EssenceTweezermanBenefit
Oct 202556.7%22.7%15.2%2%3.1%0.41%
Nov 202564.4%17.7%11.9%2%3.6%0.48%
Dec 202562.8%16.9%13.8%1.9%4.2%0.45%
Jan 202667.1%14.8%12.1%2%3.6%0.4%
Feb 202667%14.8%12.1%2%3.6%0.48%
Mar 202664.3%14.1%14.1%2.8%4.2%0.46%
Apr 202665%14.3%14.3%2.4%3.5%0.47%
May 202663%13.9%16.9%2.3%3.4%0.45%
Jun 202666.4%12%14.7%2.9%3.6%0.39%
Jul 202664.7%14.3%14.3%2.9%3.5%0.38%
Aug 202664.2%14.2%14.2%2.8%4.2%0.38%
Sep 202660.1%15.9%15.9%3.9%3.9%0.42%

How has the Anastasia Beverly Hills and e.l.f. comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: e.l.f. took it in May 2026.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyebrow tools brands worldwide moved from 22.7% to 15.9%, and its estimated monthly branded searches moved from 301K to 165K.
  • Across the 12 months ending September 2026, e.l.f.’s share of searches among eyebrow tools brands worldwide moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for eyebrow tools brands worldwide in September 2026?

2 changes

  1. In September 2026, Anastasia Beverly Hills gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.

  2. In September 2026, e.l.f. gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

e.l.f.

1 branded search term

  • elf cosmetics

How the Brand Demand Index is measured

Other head-to-heads among eyebrow tools brands

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