Anastasia Beverly Hills vs Essence:Which is more popular?
In September 2026, Anastasia Beverly Hills had more branded searches than Essence among eyebrow tools brands worldwide. Anastasia Beverly Hills had about 165,000 branded searches, while Essence had 40,500. Anastasia Beverly Hills made up 15.9% of all eyebrow tools brand searches we track, and Essence accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about eyebrow tools brands, Anastasia Beverly Hills appeared in all five answers and Essence in none.
Who do people search for more?
Anastasia Beverly Hills, about 4 searches for every 1 for Essence
Who does AI mention more?
Anastasia Beverly Hills, mentioned in every answer we collected
Who does AI recommend more?
Anastasia Beverly Hills, the only one of the two named
Follow Anastasia Beverly Hills vs Essence and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eyebrow tools brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. Essence did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f.4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tweezerman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benefit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NYX Professional Makeup1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyebrow tools brands
5 answers
Asked ChatGPT
“Which eyebrow tools brand should I buy?”
Asked ChatGPT
“What are the best eyebrow tools brands?”
Asked ChatGPT
“What's the best eyebrow tools brand for shaping brows?”
Searched Google, AI Overview
“eyebrow kit”
Searched Google, AI Overview
“brow tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Anastasia Beverly Hills or Essence more popular in search?
This chart shows how often people search Google for Anastasia Beverly Hills and Essence by name. Each line represents a brand's share of searches for all six eyebrow tools brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Anastasia Beverly Hills, Essence. The figures are in the table below the chart.
View monthly share of searches table
| Month | NYX Professional Makeup | Anastasia Beverly Hills | e.l.f. | Essence | Tweezerman | Benefit |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 22.7% | 15.2% | 2% | 3.1% | 0.41% |
| Nov 2025 | 64.4% | 17.7% | 11.9% | 2% | 3.6% | 0.48% |
| Dec 2025 | 62.8% | 16.9% | 13.8% | 1.9% | 4.2% | 0.45% |
| Jan 2026 | 67.1% | 14.8% | 12.1% | 2% | 3.6% | 0.4% |
| Feb 2026 | 67% | 14.8% | 12.1% | 2% | 3.6% | 0.48% |
| Mar 2026 | 64.3% | 14.1% | 14.1% | 2.8% | 4.2% | 0.46% |
| Apr 2026 | 65% | 14.3% | 14.3% | 2.4% | 3.5% | 0.47% |
| May 2026 | 63% | 13.9% | 16.9% | 2.3% | 3.4% | 0.45% |
| Jun 2026 | 66.4% | 12% | 14.7% | 2.9% | 3.6% | 0.39% |
| Jul 2026 | 64.7% | 14.3% | 14.3% | 2.9% | 3.5% | 0.38% |
| Aug 2026 | 64.2% | 14.2% | 14.2% | 2.8% | 4.2% | 0.38% |
| Sep 2026 | 60.1% | 15.9% | 15.9% | 3.9% | 3.9% | 0.42% |
How has the Anastasia Beverly Hills and Essence comparison changed over the last 12 months?
3 findings
- Anastasia Beverly Hills was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyebrow tools brands worldwide moved from 22.7% to 15.9%, and its estimated monthly branded searches moved from 301K to 165K.
- Across the 12 months ending September 2026, Essence’s share of searches among eyebrow tools brands worldwide moved from 2% to 3.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for eyebrow tools brands worldwide in September 2026?
2 changes
In September 2026, Essence overtook Tweezerman to rank 4th among eyebrow tools brands worldwide, with 3.9% of the searches.
In September 2026, Anastasia Beverly Hills gained share of searches among eyebrow tools brands worldwide, from 14.2% to 15.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
Essence
1 branded search term
- essence makeup
Other head-to-heads among eyebrow tools brands
- NYX Professional Makeup vs Anastasia Beverly Hills: compare popularity
- NYX Professional Makeup vs e.l.f.: compare popularity
- NYX Professional Makeup vs Essence: compare popularity
- NYX Professional Makeup vs Tweezerman: compare popularity
- Anastasia Beverly Hills vs e.l.f.: compare popularity
- Anastasia Beverly Hills vs Tweezerman: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.