How popular isEssence in search?
In August 2026, there were an estimated 590 branded searches for Essence worldwide which is up 247.1% over the last 11 months. Essence holds 0.03% estimated Share of Search among eyebrow tools brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Benefit48.7%
- NYX32.8%
- Anastasia Beverly Hills8%
- e.l.f.8%
- Tweezerman2.4%
Essence0.03%
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Where does Essence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eyebrow tools brands | 6th of 6 | 0.03% | Shown below |
| Mascara brands | 5th of 5 | 0.03% | Show ranking |
Which eyebrow tools brands compete with Essence?
Share of Search by month for Benefit, NYX, Anastasia Beverly Hills, e.l.f., Tweezerman, Essence. The figures are in the table below the chart.
View monthly share of search table
| Month | Benefit | NYX | Anastasia Beverly Hills | e.l.f. | Tweezerman | Essence |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.4% | 13.6% | 9.1% | 1.8% | <0.01% |
| Nov 2025 | 39% | 39% | 11.7% | 7.8% | 2.4% | <0.01% |
| Dec 2025 | 42.9% | 35.3% | 10.6% | 8.6% | 2.6% | <0.01% |
| Jan 2026 | 44.7% | 36.8% | 9% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 44.8% | 36.6% | 9% | 7.4% | 2.2% | <0.01% |
| Mar 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | <0.01% |
| Apr 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | <0.01% |
| May 2026 | 48.1% | 32.4% | 7.9% | 9.7% | 1.9% | <0.01% |
| Jun 2026 | 49.6% | 33.4% | 6.7% | 8.2% | 2% | 0.06% |
| Jul 2026 | 48.9% | 32.9% | 8.1% | 8.1% | 2% | 0.04% |
| Aug 2026 | 48.7% | 32.8% | 8% | 8% | 2.4% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 1M | 0% | -0.2 points | |
| 2, held 2nd | 32.8% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 8% | 165K | 0% | 0 points | |
| 4, held 4th | 8% | 165K | 0% | 0 points | |
| 5, held 5th | 2.4% | 49.5K | +22.2% | +0.4 points | |
| 6, held 6th | 0.03% | 590 | -33% | 0 points |
1.Benefit
48.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.NYX
32.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.e.l.f.
8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
6.
Essence0.03%
Held 6th. 590 estimated branded searches, -33% vs prior month. Share 0 points.
Compare search popularity between Essence and its closest rivals
How has branded search demand for Essence changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Essence worldwide rose from 170 to 590.
- Across the 11 months ending August 2026, Essence’s estimated Share of Search among eyebrow tools brands worldwide held steady, from <0.01% to 0.03%.
How did search popularity change for eyebrow tools brands worldwide in August 2026?
4 changes
e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.
Estimated monthly branded searches for Tweezerman worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.
How is Essence measured?
Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- essence nz
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Is Essence your brand?
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