Essence vs Sally Hansen:Which is searched more?
In September 2026, Essence had more branded searches than Sally Hansen among nail polish brands worldwide. Essence was estimated to have 73.6K branded searches compared to Sally Hansen’s 49.5K, and held a 14.7% Share of Search versus Sally Hansen’s 9.9%. These are worldwide searches for English-language branded terms.
Follow Essence vs Sally Hansen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Essence or Sally Hansen?
Compare the nail polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essence, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Essence | Sally Hansen | Nailtopia |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 14.5% | 10.6% | 9.7% | 0.86% |
| Nov 2025 | 31.9% | 31.9% | 14.3% | 11.6% | 9.6% | 0.7% |
| Dec 2025 | 34.2% | 27.9% | 15.3% | 11.2% | 10.2% | 1.1% |
| Jan 2026 | 32.2% | 32.2% | 14.5% | 10.6% | 9.7% | 0.86% |
| Feb 2026 | 33.8% | 33.8% | 12.4% | 9.1% | 10.1% | 0.74% |
| Mar 2026 | 31.8% | 31.8% | 14.3% | 11.6% | 9.6% | 0.85% |
| Apr 2026 | 35.2% | 28.8% | 12.9% | 11.6% | 10.6% | 0.94% |
| May 2026 | 31.5% | 31.5% | 14.1% | 10.3% | 11.5% | 1% |
| Jun 2026 | 33.3% | 27.3% | 14.9% | 11.2% | 12.2% | 1.1% |
| Jul 2026 | 29.7% | 29.7% | 19.8% | 10.8% | 8.9% | 0.97% |
| Aug 2026 | 31.8% | 31.8% | 14.3% | 11.6% | 9.5% | 1% |
| Sep 2026 | 32.9% | 26.9% | 14.8% | 14.7% | 9.9% | 0.88% |
How has the Essence and Sally Hansen comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Sally Hansen took it in February 2026, Essence took it in March 2026, Sally Hansen took it in May 2026, Essence took it in July 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide moved from 10.6% to 14.7%, and its estimated monthly branded searches moved from 54.2K to 73.6K.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among nail polish brands worldwide moved from 9.7% to 9.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for nail polish brands worldwide in September 2026?
1 change
In September 2026, Essence gained estimated Share of Search among nail polish brands worldwide, from 11.6% to 14.7%.
Other head-to-heads among nail polish brands
How each brand is measured
Brandwave collects information about searches that people make online using Essence’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essence
2 branded search terms
- essence cosmetics
- essence makeup
Sally Hansen
1 branded search term
- sally hansen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.