Brandwave

How popular isSally Hansen in search?

In August 2026, there were an estimated 49.5K branded searches for Sally Hansen worldwide which held steady over the last 11 months. Sally Hansen holds 6.9% estimated Share of Search among nail file brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trim42%
  2. Revlon28%
  3. OPI23%
  4. Sally Hansen6.9%
  5. Bona Fide Beauty0.08%
  6. Nailene0.02%
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Where does Sally Hansen compete?

Sally Hansen is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail file brands4th of 66.9%Shown below
Nail polish brands4th of 510.8%Show ranking
Cuticle care brands4th of 610.9%Show ranking
Nail care4th of 610.9%Show ranking
Utility customer information systems1st of 557.6%Show ranking
Utility billing software1st of 563.1%Show ranking

Which nail file brands compete with Sally Hansen?

Sally Hansen against nail file brands worldwide, by month

Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthTrimRevlonOPISally HansenBona Fide BeautyNailene
Oct 202534.8%34.8%23.3%7%0.07%0.02%
Nov 202534.8%34.8%23.3%7%0.1%0.02%
Dec 202536.3%36.3%19.9%7.3%0.11%0.02%
Jan 202639.5%32.3%21.6%6.5%0.09%0.01%
Feb 202637.2%30.4%24.9%7.5%0.07%0.02%
Mar 202637.2%30.4%24.9%7.5%0.07%0.03%
Apr 202638.9%31.8%21.4%7.8%0.08%0.02%
May 202641.3%27.6%22.7%8.3%0.07%0.02%
Jun 202640.5%27.2%22.2%10%0.06%0.02%
Jul 202642%28%23%6.9%0.07%0.02%
Aug 202642%28%23%6.9%0.08%0.02%
Sep 2026——————

  1. 1.Trim

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Revlon

    28%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OPI

    23%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sally Hansen

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bona Fide Beauty

    0.08%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Nailene

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Sally Hansen and its closest rivals

How has branded search demand for Sally Hansen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sally Hansen worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide peaked at 10% in June 2026 and was lowest at 6.5% in January 2026.

How did search popularity change for nail file brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  2. Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How is Sally Hansen measured?

Brandwave collects information about searches that people make online using Sally Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sally hansen

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How the Brand Demand Index is measured

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