Madam Glam vs Sally Hansen:Which is more popular?
In September 2026, Sally Hansen had more branded searches than Madam Glam among gel polish brands worldwide. Sally Hansen had about 49,500 branded searches, while Madam Glam had 6,600. Sally Hansen made up 7% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about gel polish brands, Madam Glam appeared in three of the five answers and Sally Hansen in two. Madam Glam was mentioned before Sally Hansen in two out of three answers that named either.
Who do people search for more?
Sally Hansen, about 8 searches for every 1 for Madam Glam
Who does AI mention more?
Madam Glam, mentioned in 3 of 5 answers, Sally Hansen in 2
Who does AI recommend more?
Madam Glam, named ahead of Sally Hansen in 2 of 3 answers
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Top gel polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Madam Glam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sally Hansen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Madam Glam was listed before Sally Hansen in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OPI1st
Gelish2nd
DND3rd
Kiara Sky4th
Olive & June5th- Sally Hansen6th
CND7th- Madam Glam8th
Essie9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gel polish brands
5 answers
Asked ChatGPT
“Which gel polish brand should I buy?”
Asked ChatGPT
“What are the best gel polish brands?”
Asked ChatGPT
“What's the best gel polish brand for a home manicure?”
Searched Google, AI Overview
“gel nail polish”
Searched Google, AI Overview
“gel polish brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Madam Glam or Sally Hansen more popular in search?
This chart shows how often people search Google for Madam Glam and Sally Hansen by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sally Hansen, Madam Glam. The figures are in the table below the chart.
View monthly share of searches table
| Month | CND | OPI | DND | Essie | Olive & June | Gelish | Sally Hansen | Kiara Sky | Madam Glam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 22.2% | 15.2% | 10% | 12.2% | 8.2% | 6.7% | 2% | 1.3% |
| Nov 2025 | 20.2% | 20.2% | 16.2% | 9.1% | 16.6% | 7.4% | 6.1% | 2.7% | 1.5% |
| Dec 2025 | 21% | 17.2% | 16.3% | 9.4% | 14% | 11.5% | 6.3% | 2.8% | 1.3% |
| Jan 2026 | 21.2% | 21.2% | 16.5% | 9.5% | 11.6% | 9.5% | 6.4% | 2.9% | 1.3% |
| Feb 2026 | 23.3% | 23.3% | 15.3% | 8.5% | 10.4% | 8.5% | 7% | 2.6% | 1.1% |
| Mar 2026 | 21.9% | 21.9% | 14.4% | 9.8% | 12% | 9.8% | 6.6% | 2.4% | 1.1% |
| Apr 2026 | 24.4% | 20% | 16.1% | 8.9% | 10.9% | 8.9% | 7.3% | 2.2% | 1.2% |
| May 2026 | 21.6% | 21.6% | 14.2% | 9.7% | 11.9% | 9.7% | 7.9% | 2.4% | 0.87% |
| Jun 2026 | 22% | 18% | 20.9% | 9.9% | 9.9% | 8.1% | 8.1% | 2.4% | 0.88% |
| Jul 2026 | 20.6% | 20.6% | 19.1% | 13.7% | 7.5% | 9.2% | 6.2% | 2.3% | 0.82% |
| Aug 2026 | 21.4% | 21.4% | 20.4% | 9.6% | 9.6% | 7.9% | 6.4% | 2.4% | 0.86% |
| Sep 2026 | 23.4% | 19.2% | 18.8% | 10.5% | 10.5% | 7% | 7% | 2.6% | 0.94% |
How has the Madam Glam and Sally Hansen comparison changed over the last 12 months?
3 findings
- Sally Hansen was ahead of Madam Glam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Sally Hansen’s share of searches among gel polish brands worldwide moved from 6.7% to 7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for gel polish brands worldwide in September 2026?
2 changes
In September 2026, Sally Hansen gained share of searches among gel polish brands worldwide, from 6.4% to 7%.
Estimated monthly branded searches for Madam Glam worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Madam Glam’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madam Glam
1 branded search term
- madam glam
Sally Hansen
1 branded search term
- sally hansen
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