Essie vs OPI:Which is searched more?
In September 2026, OPI had more branded searches than Essie among gel polish brands worldwide. OPI was estimated to have 135K branded searches compared to Essie’s 74K, and held a 31.9% Share of Search versus Essie’s 17.5%. These are worldwide searches for English-language branded terms.
Follow Essie vs OPI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Essie or OPI?
Compare the gel polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPI, Essie. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 36.4% | 16.3% | 10.9% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 10.9% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.7% |
| Jan 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Feb 2026 | 37.5% | 37.5% | 13.8% | 11.3% |
| Mar 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Apr 2026 | 40.2% | 32.9% | 14.8% | 12.1% |
| May 2026 | 35.5% | 35.5% | 15.9% | 13% |
| Jun 2026 | 38% | 31.1% | 17% | 13.9% |
| Jul 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Aug 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Sep 2026 | 39% | 31.9% | 17.5% | 11.7% |
How has the Essie and OPI comparison changed over the last 12 months?
3 findings
- OPI was ahead of Essie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel polish brands worldwide moved from 16.3% to 17.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel polish brands worldwide moved from 36.4% to 31.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for gel polish brands worldwide in September 2026?
2 changes
In September 2026, Essie gained estimated Share of Search among gel polish brands worldwide, from 16.3% to 17.5%.
In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%.
Other head-to-heads among gel polish brands
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.