Brandwave

CND vs OPI:Which is searched more?

In September 2026, CND had more branded searches than OPI among gel polish brands worldwide. CND was estimated to have 165K branded searches compared to OPI’s 135K, and held a 39% Share of Search versus OPI’s 31.9%. These are worldwide searches for English-language branded terms.

Share of Search among gel polish brands worldwide in September 2026Which is more popular in search, CND or OPI?
CND39%165K searches
vs
OPI31.9%135K searches

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Which is more popular in search, CND or OPI?

Compare the gel polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CND and OPI among gel polish brands worldwide, by month

Share of Search by month for CND, OPI. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally Hansen
Oct 202536.4%36.4%16.3%10.9%
Nov 202536.4%36.4%16.3%10.9%
Dec 202539%31.9%17.5%11.7%
Jan 202636.4%36.4%16.3%10.9%
Feb 202637.5%37.5%13.8%11.3%
Mar 202636.4%36.4%16.3%10.9%
Apr 202640.2%32.9%14.8%12.1%
May 202635.5%35.5%15.9%13%
Jun 202638%31.1%17%13.9%
Jul 202633.7%33.7%22.5%10.1%
Aug 202636.4%36.4%16.3%10.9%
Sep 202639%31.9%17.5%11.7%

How has the CND and OPI comparison changed over the last 12 months?

  • CND was ahead of OPI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CND’s estimated Share of Search among gel polish brands worldwide moved from 36.4% to 39%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel polish brands worldwide moved from 36.4% to 31.9%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for gel polish brands worldwide in September 2026?

  1. In September 2026, CND gained estimated Share of Search among gel polish brands worldwide, from 36.4% to 39%.

  2. In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%.

Other head-to-heads among gel polish brands

How each brand is measured

Brandwave collects information about searches that people make online using CND’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CND

1 branded search term

  • cnd

OPI

1 branded search term

  • opi

How the Brand Demand Index is measured

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