Brandwave

How popular isOPI in search?

In August 2026, there were an estimated 165K branded searches for OPI worldwide which held steady over the last 11 months. OPI holds 23% estimated Share of Search among nail file brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trim42%
  2. Revlon28%
  3. OPI23%
  4. Sally Hansen6.9%
  5. Bona Fide Beauty0.08%
  6. Nailene0.02%
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Where does OPI compete?

OPI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail file brands3rd of 623%Shown below
Nail polish brands2nd of 536%Show ranking
Cuticle care brands2nd of 636.3%Show ranking
Nail care2nd of 636.4%Show ranking

Which nail file brands compete with OPI?

OPI against nail file brands worldwide, by month

Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthTrimRevlonOPISally HansenBona Fide BeautyNailene
Oct 202534.8%34.8%23.3%7%0.07%0.02%
Nov 202534.8%34.8%23.3%7%0.1%0.02%
Dec 202536.3%36.3%19.9%7.3%0.11%0.02%
Jan 202639.5%32.3%21.6%6.5%0.09%0.01%
Feb 202637.2%30.4%24.9%7.5%0.07%0.02%
Mar 202637.2%30.4%24.9%7.5%0.07%0.03%
Apr 202638.9%31.8%21.4%7.8%0.08%0.02%
May 202641.3%27.6%22.7%8.3%0.07%0.02%
Jun 202640.5%27.2%22.2%10%0.06%0.02%
Jul 202642%28%23%6.9%0.07%0.02%
Aug 202642%28%23%6.9%0.08%0.02%
Sep 2026——————

  1. 1.Trim

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Revlon

    28%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.OPI

    23%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sally Hansen

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bona Fide Beauty

    0.08%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Nailene

    0.02%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between OPI and its closest rivals

How has branded search demand for OPI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OPI worldwide held steady at 165K.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail file brands worldwide peaked at 24.9% in February 2026 and was lowest at 19.9% in December 2025.

How did search popularity change for nail file brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

  2. Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  4. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How is OPI measured?

Brandwave collects information about searches that people make online using OPI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • opi

Do you work for OPI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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