Madam Glam vs OPI:Which is more popular?
In September 2026, OPI had more branded searches than Madam Glam among gel polish brands worldwide. OPI had about 135,000 branded searches, while Madam Glam had 6,600. OPI made up 19.2% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about gel polish brands, OPI appeared in four of the five answers and Madam Glam in three. OPI was mentioned before Madam Glam in four out of five answers.
Who do people search for more?
OPI, about 20 searches for every 1 for Madam Glam
Who does AI mention more?
OPI, mentioned in 4 of 5 answers, Madam Glam in 3
Who does AI recommend more?
OPI, named ahead of Madam Glam in 4 of 5 answers
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Top gel polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OPI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Madam Glam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OPI was listed before Madam Glam in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OPI1st
Gelish2nd
DND3rd
Kiara Sky4th
Olive & June5th
Sally Hansen6th
CND7th
Madam Glam8th
Essie9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gel polish brands
5 answers
Asked ChatGPT
“Which gel polish brand should I buy?”
Asked ChatGPT
“What are the best gel polish brands?”
Asked ChatGPT
“What's the best gel polish brand for a home manicure?”
Searched Google, AI Overview
“gel nail polish”
Searched Google, AI Overview
“gel polish brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Madam Glam or OPI more popular in search?
This chart shows how often people search Google for Madam Glam and OPI by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OPI, Madam Glam. The figures are in the table below the chart.
View monthly share of searches table
| Month | CND | OPI | DND | Essie | Olive & June | Gelish | Sally Hansen | Kiara Sky | Madam Glam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 22.2% | 15.2% | 10% | 12.2% | 8.2% | 6.7% | 2% | 1.3% |
| Nov 2025 | 20.2% | 20.2% | 16.2% | 9.1% | 16.6% | 7.4% | 6.1% | 2.7% | 1.5% |
| Dec 2025 | 21% | 17.2% | 16.3% | 9.4% | 14% | 11.5% | 6.3% | 2.8% | 1.3% |
| Jan 2026 | 21.2% | 21.2% | 16.5% | 9.5% | 11.6% | 9.5% | 6.4% | 2.9% | 1.3% |
| Feb 2026 | 23.3% | 23.3% | 15.3% | 8.5% | 10.4% | 8.5% | 7% | 2.6% | 1.1% |
| Mar 2026 | 21.9% | 21.9% | 14.4% | 9.8% | 12% | 9.8% | 6.6% | 2.4% | 1.1% |
| Apr 2026 | 24.4% | 20% | 16.1% | 8.9% | 10.9% | 8.9% | 7.3% | 2.2% | 1.2% |
| May 2026 | 21.6% | 21.6% | 14.2% | 9.7% | 11.9% | 9.7% | 7.9% | 2.4% | 0.87% |
| Jun 2026 | 22% | 18% | 20.9% | 9.9% | 9.9% | 8.1% | 8.1% | 2.4% | 0.88% |
| Jul 2026 | 20.6% | 20.6% | 19.1% | 13.7% | 7.5% | 9.2% | 6.2% | 2.3% | 0.82% |
| Aug 2026 | 21.4% | 21.4% | 20.4% | 9.6% | 9.6% | 7.9% | 6.4% | 2.4% | 0.86% |
| Sep 2026 | 23.4% | 19.2% | 18.8% | 10.5% | 10.5% | 7% | 7% | 2.6% | 0.94% |
How has the Madam Glam and OPI comparison changed over the last 12 months?
3 findings
- OPI was ahead of Madam Glam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, OPI’s share of searches among gel polish brands worldwide moved from 22.2% to 19.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for gel polish brands worldwide in September 2026?
2 changes
In September 2026, OPI lost share of searches among gel polish brands worldwide, from 21.4% to 19.2%.
Estimated monthly branded searches for Madam Glam worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Madam Glam’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madam Glam
1 branded search term
- madam glam
OPI
1 branded search term
- opi
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