Brandwave

How popular isMadam Glam?

In September 2026, people searched for Madam Glam by name about 6,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.94% of all global gel polish brand searches, placing Madam Glam ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about gel polish brands, Madam Glam appeared in three of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Madam Glam is the ninth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. CNDShare of searches 23.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. OPIShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. DNDShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. EssieShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  5. Madam GlamShare of searches 0.94%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th

+4 more

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Madam Glam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Madam Glam is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Gelish2nd
  3. DND3rd
  4. Kiara Sky4th
  5. Olive & June5th
  6. Sally Hansen6th
  7. CND7th
  8. Madam Glam8th
  9. Essie9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gel polish brands compete with Madam Glam?

Madam Glam against gel polish brands worldwide, by month

Share of searches by month for CND, OPI, DND, Essie, Olive & June, Gelish, Sally Hansen, Kiara Sky, Madam Glam. The figures are in the table below the chart.

View monthly share of searches table
MonthCNDOPIDNDEssieOlive & JuneGelishSally HansenKiara SkyMadam Glam
Oct 202522.2%22.2%15.2%10%12.2%8.2%6.7%2%1.3%
Nov 202520.2%20.2%16.2%9.1%16.6%7.4%6.1%2.7%1.5%
Dec 202521%17.2%16.3%9.4%14%11.5%6.3%2.8%1.3%
Jan 202621.2%21.2%16.5%9.5%11.6%9.5%6.4%2.9%1.3%
Feb 202623.3%23.3%15.3%8.5%10.4%8.5%7%2.6%1.1%
Mar 202621.9%21.9%14.4%9.8%12%9.8%6.6%2.4%1.1%
Apr 202624.4%20%16.1%8.9%10.9%8.9%7.3%2.2%1.2%
May 202621.6%21.6%14.2%9.7%11.9%9.7%7.9%2.4%0.87%
Jun 202622%18%20.9%9.9%9.9%8.1%8.1%2.4%0.88%
Jul 202620.6%20.6%19.1%13.7%7.5%9.2%6.2%2.3%0.82%
Aug 202621.4%21.4%20.4%9.6%9.6%7.9%6.4%2.4%0.86%
Sep 202623.4%19.2%18.8%10.5%10.5%7%7%2.6%0.94%

  1. 1.CND

    23.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.OPI

    19.2%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.DND

    18.8%

    Held 3rd. 132K estimated branded searches, -15.9% vs prior month. Share -1.6 points.

  4. 4.Essie

    10.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Olive & June

    10.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Gelish

    7%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Sally Hansen

    7%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Kiara Sky

    2.6%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Madam Glam

    0.94%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Madam Glam and its closest rivals

Every comparison with Madam Glam

8 comparisons

How has branded search demand for Madam Glam changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Madam Glam worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide held steady, from 1.3% to 0.94%.

How did search popularity change for gel polish brands worldwide in September 2026?

6 changes

  1. In September 2026, CND gained share of searches among gel polish brands worldwide, from 21.4% to 23.4%.

  2. In September 2026, Essie gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%.

  3. In September 2026, Olive & June gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%.

  4. In September 2026, Sally Hansen gained share of searches among gel polish brands worldwide, from 6.4% to 7%.

  5. In September 2026, OPI lost share of searches among gel polish brands worldwide, from 21.4% to 19.2%.

  6. In September 2026, DND lost share of searches among gel polish brands worldwide, from 20.4% to 18.8%.

How are Madam Glam’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Madam Glam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • madam glam

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