How popular isSally Hansen in search?
In September 2026, there were an estimated 49.5K branded searches for Sally Hansen worldwide which held steady over the last 12 months. Sally Hansen holds 11.7% estimated Share of Search among gel polish brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gel polish brands compete with Sally Hansen?
Share of Search by month for CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 36.4% | 16.3% | 10.9% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 10.9% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.7% |
| Jan 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Feb 2026 | 37.5% | 37.5% | 13.8% | 11.3% |
| Mar 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Apr 2026 | 40.2% | 32.9% | 14.8% | 12.1% |
| May 2026 | 35.5% | 35.5% | 15.9% | 13% |
| Jun 2026 | 38% | 31.1% | 17% | 13.9% |
| Jul 2026 | 33.7% | 33.7% | 22.5% | 10.1% |
| Aug 2026 | 36.4% | 36.4% | 16.3% | 10.9% |
| Sep 2026 | 39% | 31.9% | 17.5% | 11.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 165K | 0% | +2.6 points | |
| 2, held 2nd | 31.9% | 135K | -18.2% | -4.5 points | |
| 3, held 3rd | 17.5% | 74K | 0% | +1.2 points | |
| 4, held 4th | 11.7% | 49.5K | 0% | +0.8 points |
1.
CND39%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
OPI
31.9%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -4.5 points.
3.
Essie17.5%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.2 points.
11.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between Sally Hansen and its closest rivals
Every comparison with Sally Hansen
15 comparisons
- Blue Cross vs Sally Hansen
- CND vs Sally Hansen
- Essie vs Sally Hansen
- OPI vs Sally Hansen
- Revlon vs Sally Hansen
- Robert Harris vs Sally Hansen
- Essence vs Sally Hansen
- Itron vs Sally Hansen
- Sally Hansen vs VertexOne
- Oracle Health vs Sally Hansen
- Nailtopia vs Sally Hansen
- Cuticle Buddy vs Sally Hansen
- Bona Fide Beauty vs Sally Hansen
- Cayenta vs Sally Hansen
- Nailene vs Sally Hansen
How has branded search demand for Sally Hansen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sally Hansen worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel polish brands worldwide increased from 10.9% to 11.7%.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel polish brands worldwide peaked at 13.9% in June 2026 and was lowest at 10.1% in July 2026.
How did search popularity change for gel polish brands worldwide in September 2026?
4 changes
In September 2026, CND gained estimated Share of Search among gel polish brands worldwide, from 36.4% to 39%.
In September 2026, Essie gained estimated Share of Search among gel polish brands worldwide, from 16.3% to 17.5%.
In September 2026, Sally Hansen gained estimated Share of Search among gel polish brands worldwide, from 10.9% to 11.7%.
In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%.
Where does Sally Hansen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cuticle care brands | 5th of 6 | 7.4% | Show ranking |
| Nail polish brands | 4th of 6 | 10.6% | Show ranking |
| Nail care | 4th of 5 | 11.7% | Show ranking |
| Gel polish brands | 4th of 4 | 11.7% | Shown above |
| Nail file brands | 3rd of 5 | 12.8% | Show ranking |
| Utility customer information systems | 2nd of 5 | 36% | Show ranking |
| Utility billing software | 2nd of 5 | 38.1% | Show ranking |
How is Sally Hansen measured?
Brandwave collects information about searches that people make online using Sally Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sally hansen
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Is Sally Hansen your brand?
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