Brandwave

How popular isEssie in search?

In September 2026, there were an estimated 74K branded searches for Essie worldwide which held steady over the last 12 months. Essie holds 17.5% estimated Share of Search among gel polish brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CND39%
  2. OPI31.9%
  3. Essie17.5%
  4. Sally Hansen11.7%
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Which gel polish brands compete with Essie?

Essie against gel polish brands worldwide, by month

Share of Search by month for CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally Hansen
Oct 202536.4%36.4%16.3%10.9%
Nov 202536.4%36.4%16.3%10.9%
Dec 202539%31.9%17.5%11.7%
Jan 202636.4%36.4%16.3%10.9%
Feb 202637.5%37.5%13.8%11.3%
Mar 202636.4%36.4%16.3%10.9%
Apr 202640.2%32.9%14.8%12.1%
May 202635.5%35.5%15.9%13%
Jun 202638%31.1%17%13.9%
Jul 202633.7%33.7%22.5%10.1%
Aug 202636.4%36.4%16.3%10.9%
Sep 202639%31.9%17.5%11.7%

  1. 1.CND

    39%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.OPI

    31.9%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Essie

    17.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Sally Hansen

    11.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare search popularity between Essie and its closest rivals

Every comparison with Essie

How has branded search demand for Essie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Essie worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel polish brands worldwide increased from 16.3% to 17.5%.
  • Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel polish brands worldwide peaked at 22.5% in July 2026 and was lowest at 13.8% in February 2026.

How did search popularity change for gel polish brands worldwide in September 2026?

  1. In September 2026, CND gained estimated Share of Search among gel polish brands worldwide, from 36.4% to 39%.

  2. In September 2026, Essie gained estimated Share of Search among gel polish brands worldwide, from 16.3% to 17.5%.

  3. In September 2026, Sally Hansen gained estimated Share of Search among gel polish brands worldwide, from 10.9% to 11.7%.

  4. In September 2026, OPI lost estimated Share of Search among gel polish brands worldwide, from 36.4% to 31.9%.

Where does Essie compete?

Essie is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cuticle care brands4th of 611%Show ranking
Nail polish brands3rd of 614.8%Show ranking
Nail care3rd of 517.5%Show ranking
Gel polish brands3rd of 417.5%Shown above

How is Essie measured?

Brandwave collects information about searches that people make online using Essie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • essie

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How the Brand Demand Index is measured

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