Essie vs Nailtopia:Which is more popular by branded search?
In August 2026, Essie had more branded searches than Nailtopia among nail polish brands worldwide. Essie was estimated to have 74K branded searches compared to Nailtopia’s 5.4K, and held a 16.1% Share of Search versus Nailtopia’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essie or Nailtopia?
Compare the nail polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essie, Nailtopia. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Nailtopia |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Nov 2025 | 36.1% | 36.1% | 16.2% | 10.8% | 0.79% |
| Dec 2025 | 38.5% | 31.5% | 17.3% | 11.5% | 1.3% |
| Jan 2026 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Feb 2026 | 37.2% | 37.2% | 13.6% | 11.2% | 0.81% |
| Mar 2026 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Apr 2026 | 39.8% | 32.6% | 14.6% | 11.9% | 1.1% |
| May 2026 | 35.1% | 35.1% | 15.7% | 12.9% | 1.1% |
| Jun 2026 | 37.5% | 30.7% | 16.8% | 13.8% | 1.2% |
| Jul 2026 | 33.3% | 33.3% | 22.2% | 10% | 1.1% |
| Aug 2026 | 36% | 36% | 16.1% | 10.8% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Essie and Nailtopia comparison changed over the last 12 months?
3 findings
- Essie was ahead of Nailtopia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide moved from 16.2% to 16.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for nail polish brands worldwide in August 2026?
2 changes
In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.
Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and Nailtopia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.