Brandwave

How popular isEssie in search?

In August 2026, there were an estimated 74K branded searches for Essie worldwide which held steady over the last 11 months. Essie holds 16.1% estimated Share of Search among nail polish brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CND36%
  2. OPI36%
  3. Essie16.1%
  4. Sally Hansen10.8%
  5. Nailtopia1.2%
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Which nail polish brands compete with Essie?

Essie against nail polish brands worldwide, by month

Share of Search by month for CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally HansenNailtopia
Oct 202536%36%16.2%10.8%0.96%
Nov 202536.1%36.1%16.2%10.8%0.79%
Dec 202538.5%31.5%17.3%11.5%1.3%
Jan 202636%36%16.2%10.8%0.96%
Feb 202637.2%37.2%13.6%11.2%0.81%
Mar 202636%36%16.2%10.8%0.96%
Apr 202639.8%32.6%14.6%11.9%1.1%
May 202635.1%35.1%15.7%12.9%1.1%
Jun 202637.5%30.7%16.8%13.8%1.2%
Jul 202633.3%33.3%22.2%10%1.1%
Aug 202636%36%16.1%10.8%1.2%
Sep 2026—————

  1. 1.CND

    36%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.OPI

    36%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Essie

    16.1%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -6.1 points.

  4. 4.Sally Hansen

    10.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nailtopia

    1.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Essie and its closest rivals

How has branded search demand for Essie changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Essie worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide peaked at 22.2% in July 2026 and was lowest at 13.6% in February 2026.

How did search popularity change for nail polish brands worldwide in August 2026?

  1. In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.

  2. In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.

  3. In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%.

  4. In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.

  5. Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Essie compete?

Essie is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nail polish brands3rd of 516.1%Shown above
Cuticle care brands3rd of 616.3%Show ranking
Nail care3rd of 616.3%Show ranking

How is Essie measured?

Brandwave collects information about searches that people make online using Essie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • essie

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How the Brand Demand Index is measured

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