DND vs Essie:Which is more popular?
In September 2026, DND had more branded searches than Essie among gel polish brands worldwide. DND had about 132,000 branded searches, while Essie had 74,000. DND made up 18.8% of all gel polish brand searches we track, and Essie accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about gel polish brands, DND appeared in three of the five answers and Essie in one. DND was mentioned before Essie in every answer that named either.
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Top gel polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DND was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Essie was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DND was listed before Essie in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
OPI1st
Gelish2nd
DND3rd
Kiara Sky4th
Olive & June5th
Sally Hansen6th
CND7th
Madam Glam8th
Essie9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gel polish brands
5 answers
Asked ChatGPT
“Which gel polish brand should I buy?”
Asked ChatGPT
“What are the best gel polish brands?”
Asked ChatGPT
“What's the best gel polish brand for a home manicure?”
Searched Google, AI Overview
“gel nail polish”
Searched Google, AI Overview
“gel polish brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DND or Essie more popular in search?
This chart shows how often people search Google for DND and Essie by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DND, Essie. The figures are in the table below the chart.
View monthly share of searches table
| Month | CND | OPI | DND | Essie | Olive & June | Gelish | Sally Hansen | Kiara Sky | Madam Glam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 22.2% | 15.2% | 10% | 12.2% | 8.2% | 6.7% | 2% | 1.3% |
| Nov 2025 | 20.2% | 20.2% | 16.2% | 9.1% | 16.6% | 7.4% | 6.1% | 2.7% | 1.5% |
| Dec 2025 | 21% | 17.2% | 16.3% | 9.4% | 14% | 11.5% | 6.3% | 2.8% | 1.3% |
| Jan 2026 | 21.2% | 21.2% | 16.5% | 9.5% | 11.6% | 9.5% | 6.4% | 2.9% | 1.3% |
| Feb 2026 | 23.3% | 23.3% | 15.3% | 8.5% | 10.4% | 8.5% | 7% | 2.6% | 1.1% |
| Mar 2026 | 21.9% | 21.9% | 14.4% | 9.8% | 12% | 9.8% | 6.6% | 2.4% | 1.1% |
| Apr 2026 | 24.4% | 20% | 16.1% | 8.9% | 10.9% | 8.9% | 7.3% | 2.2% | 1.2% |
| May 2026 | 21.6% | 21.6% | 14.2% | 9.7% | 11.9% | 9.7% | 7.9% | 2.4% | 0.87% |
| Jun 2026 | 22% | 18% | 20.9% | 9.9% | 9.9% | 8.1% | 8.1% | 2.4% | 0.88% |
| Jul 2026 | 20.6% | 20.6% | 19.1% | 13.7% | 7.5% | 9.2% | 6.2% | 2.3% | 0.82% |
| Aug 2026 | 21.4% | 21.4% | 20.4% | 9.6% | 9.6% | 7.9% | 6.4% | 2.4% | 0.86% |
| Sep 2026 | 23.4% | 19.2% | 18.8% | 10.5% | 10.5% | 7% | 7% | 2.6% | 0.94% |
How has the DND and Essie comparison changed over the last 12 months?
3 findings
- DND was ahead of Essie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DND’s share of searches among gel polish brands worldwide moved from 15.2% to 18.8%, and its estimated monthly branded searches moved from 113K to 132K.
- Across the 12 months ending September 2026, Essie’s share of searches among gel polish brands worldwide moved from 10% to 10.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for gel polish brands worldwide in September 2026?
2 changes
In September 2026, Essie gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%.
In September 2026, DND lost share of searches among gel polish brands worldwide, from 20.4% to 18.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DND’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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