Gel Polish brands:Which are searched most?
In September 2026, CND was the most searched among gel Polish brands worldwide, with an estimated 165K branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
CND37.6%OPI30.8%
Essie16.9%Sally Hansen11.3%
Halo3.4%
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Share of SearchLeaderboard
Compare the gel polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CND, OPI, Essie, Sally Hansen, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Halo |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Nov 2025 | 35.4% | 35.4% | 15.9% | 10.6% | 2.6% |
| Dec 2025 | 37.9% | 31% | 17% | 11.4% | 2.8% |
| Jan 2026 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Feb 2026 | 36.5% | 36.5% | 13.4% | 10.9% | 2.7% |
| Mar 2026 | 35.4% | 35.4% | 15.9% | 10.6% | 2.6% |
| Apr 2026 | 39.1% | 32% | 14.3% | 11.7% | 2.9% |
| May 2026 | 34.6% | 34.6% | 15.5% | 12.7% | 2.5% |
| Jun 2026 | 36.9% | 30.2% | 16.6% | 13.5% | 2.7% |
| Jul 2026 | 32.9% | 32.9% | 21.9% | 9.9% | 2.4% |
| Aug 2026 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Sep 2026 | 37.6% | 30.8% | 16.9% | 11.3% | 3.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 165K | 0% | +2.4 points | |
| 2, held 2nd | 30.8% | 135K | -18.2% | -4.4 points | |
| 3, held 3rd | 16.9% | 74K | 0% | +1.1 points | |
| 4, held 4th | 11.3% | 49.5K | 0% | +0.7 points | |
| 5, held 5th | 3.4% | 14.8K | 0% | +0.2 points |
1.
CND37.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
30.8%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
3.
Essie16.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.1 points.
11.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Halo3.4%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- CND vs Essie: compare search popularity
- CND vs Halo: compare search popularity
- OPI vs Essie: compare search popularity
- OPI vs Halo: compare search popularity
- Essie vs Halo: compare search popularity
- Sally Hansen vs Halo: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gel Polish brands worldwide?
5 brands
In September 2026, CND was the most searched among gel Polish brands worldwide, with an estimated 165K branded searches and 37.6% estimated Share of Search within this set. OPI is in 2nd place, 6.8 percentage points behind at 30.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CND | 35.2% → 37.6% | 39.1%Apr 2026 | 32.9%Jul 2026 | 1st |
| OPI | 35.2% → 30.8% | 36.5%Feb 2026 | 30.2%Jun 2026 | 2nd |
| Essie | 15.8% → 16.9% | 21.9%Jul 2026 | 13.4%Feb 2026 | 3rd |
| Sally Hansen | 10.6% → 11.3% | 13.5%Jun 2026 | 9.9%Jul 2026 | 4th |
| Halo | 3.2% → 3.4% | 3.4%Sep 2026 | 2.4%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, CND’s estimated Share of Search among gel Polish brands worldwide increased from 35.2% to 37.6%.
- Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel Polish brands worldwide decreased from 35.2% to 30.8%.
- Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel Polish brands worldwide increased from 15.8% to 16.9%.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel Polish brands worldwide increased from 10.6% to 11.3%.
- Across the 12 months ending September 2026, CND’s estimated Share of Search among gel Polish brands worldwide peaked at 39.1% in April 2026 and was lowest at 32.9% in July 2026.
- Across the 12 months ending September 2026, OPI’s estimated Share of Search among gel Polish brands worldwide peaked at 36.5% in February 2026 and was lowest at 30.2% in June 2026.
- Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel Polish brands worldwide peaked at 21.9% in July 2026 and was lowest at 13.4% in February 2026.
- Across the 12 months ending September 2026, Sally Hansen’s estimated Share of Search among gel Polish brands worldwide peaked at 13.5% in June 2026 and was lowest at 9.9% in July 2026.
- Across the 12 months ending September 2026, Halo held steady: its estimated Share of Search among gel Polish brands worldwide moved less than 0.5 percentage points.
How did search popularity change for gel Polish brands worldwide in September 2026?
4 changes
In September 2026, CND gained estimated Share of Search among gel Polish brands worldwide, from 35.2% to 37.6%.
In September 2026, Essie gained estimated Share of Search among gel Polish brands worldwide, from 15.8% to 16.9%.
In September 2026, Sally Hansen gained estimated Share of Search among gel Polish brands worldwide, from 10.6% to 11.3%.
In September 2026, OPI lost estimated Share of Search among gel Polish brands worldwide, from 35.2% to 30.8%.
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