Essie vs Halo:Which is searched more?
In September 2026, Essie had more branded searches than Halo among gel Polish brands worldwide. Essie was estimated to have 74K branded searches compared to Halo’s 14.8K, and held a 16.9% Share of Search versus Halo’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essie or Halo?
Compare the gel polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essie, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Halo |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Nov 2025 | 35.4% | 35.4% | 15.9% | 10.6% | 2.6% |
| Dec 2025 | 37.9% | 31% | 17% | 11.4% | 2.8% |
| Jan 2026 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Feb 2026 | 36.5% | 36.5% | 13.4% | 10.9% | 2.7% |
| Mar 2026 | 35.4% | 35.4% | 15.9% | 10.6% | 2.6% |
| Apr 2026 | 39.1% | 32% | 14.3% | 11.7% | 2.9% |
| May 2026 | 34.6% | 34.6% | 15.5% | 12.7% | 2.5% |
| Jun 2026 | 36.9% | 30.2% | 16.6% | 13.5% | 2.7% |
| Jul 2026 | 32.9% | 32.9% | 21.9% | 9.9% | 2.4% |
| Aug 2026 | 35.2% | 35.2% | 15.8% | 10.6% | 3.2% |
| Sep 2026 | 37.6% | 30.8% | 16.9% | 11.3% | 3.4% |
How has the Essie and Halo comparison changed over the last 12 months?
3 findings
- Essie was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essie’s estimated Share of Search among gel Polish brands worldwide moved from 15.8% to 16.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among gel Polish brands worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for gel Polish brands worldwide in September 2026?
1 change
In September 2026, Essie gained estimated Share of Search among gel Polish brands worldwide, from 15.8% to 16.9%.
Other head-to-heads among gel Polish brands
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and Halo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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