How popular isEssence in search?
In September 2026, there were an estimated 73.6K branded searches for Essence worldwide which is up 35.8% over the last 12 months. Essence holds 14.7% estimated Share of Search among nail polish brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
CND32.9%OPI26.9%
Essie14.8%
Essence14.7%Sally Hansen9.9%
- Nailtopia0.88%
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Which nail polish brands compete with Essence?
Share of Search by month for CND, OPI, Essie, Essence, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Essence | Sally Hansen | Nailtopia |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 32.2% | 14.5% | 10.6% | 9.7% | 0.86% |
| Nov 2025 | 31.9% | 31.9% | 14.3% | 11.6% | 9.6% | 0.7% |
| Dec 2025 | 34.2% | 27.9% | 15.3% | 11.2% | 10.2% | 1.1% |
| Jan 2026 | 32.2% | 32.2% | 14.5% | 10.6% | 9.7% | 0.86% |
| Feb 2026 | 33.8% | 33.8% | 12.4% | 9.1% | 10.1% | 0.74% |
| Mar 2026 | 31.8% | 31.8% | 14.3% | 11.6% | 9.6% | 0.85% |
| Apr 2026 | 35.2% | 28.8% | 12.9% | 11.6% | 10.6% | 0.94% |
| May 2026 | 31.5% | 31.5% | 14.1% | 10.3% | 11.5% | 1% |
| Jun 2026 | 33.3% | 27.3% | 14.9% | 11.2% | 12.2% | 1.1% |
| Jul 2026 | 29.7% | 29.7% | 19.8% | 10.8% | 8.9% | 0.97% |
| Aug 2026 | 31.8% | 31.8% | 14.3% | 11.6% | 9.5% | 1% |
| Sep 2026 | 32.9% | 26.9% | 14.8% | 14.7% | 9.9% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 165K | 0% | +1.1 points | |
| 2, held 2nd | 26.9% | 135K | -18.2% | -4.9 points | |
| 3, held 3rd | 14.8% | 74K | 0% | +0.5 points | |
| 4, held 4th | 14.7% | 73.6K | +22.3% | +3.1 points | |
| 5, held 5th | 9.9% | 49.5K | 0% | +0.3 points | |
| 6, held 6th | 0.88% | 4.4K | -18.5% | -0.2 points |
1.
CND32.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
26.9%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
3.
Essie14.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Essence14.7%
Held 4th. 73.6K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
9.9%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.88%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
Compare search popularity between Essence and its closest rivals
Every comparison with Essence
20 comparisons
- Anastasia Beverly Hills vs Essence
- Charlotte Tilbury vs Essence
- CND vs Essence
- e.l.f. vs Essence
- Essence vs Essie
- Essence vs L'Oreal
- Essence vs Morphe
- Essence vs NARS
- Essence vs NYX
- Essence vs OPI
- Essence vs Pixi
- Essence vs Sally Hansen
- Essence vs Milk Makeup
- Benefit Cosmetics vs Essence
- Essence vs Tweezerman
- CoverGirl vs Essence
- Essence vs Rimmel
- Essence vs Revolution Beauty
- Benefit vs Essence
- Essence vs Nailtopia
How has branded search demand for Essence changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Essence worldwide rose from 54.2K to 73.6K.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide increased from 10.6% to 14.7%.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide peaked at 14.7% in September 2026 and was lowest at 9.1% in February 2026.
How did search popularity change for nail polish brands worldwide in September 2026?
4 changes
In September 2026, Essence gained estimated Share of Search among nail polish brands worldwide, from 11.6% to 14.7%.
In September 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 31.8% to 32.9%.
In September 2026, Essie gained estimated Share of Search among nail polish brands worldwide, from 14.3% to 14.8%.
In September 2026, OPI lost estimated Share of Search among nail polish brands worldwide, from 31.8% to 26.9%.
Where does Essence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 22nd of 27 | 0.88% | Show ranking |
| Bronzer stick brands | 4th of 5 | 3.1% | Show ranking |
| Mascara brands | 4th of 5 | 3.6% | Show ranking |
| Eyebrow tools brands | 4th of 6 | 7.4% | Show ranking |
| Nail polish brands | 4th of 6 | 14.7% | Shown above |
How is Essence measured?
Brandwave collects information about searches that people make online using Essence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- essence cosmetics
- essence makeup
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Is Essence your brand?
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