CoverGirl vs Essence:Which is searched more?
In September 2026, Essence had more branded searches than CoverGirl among makeup and cosmetics brands worldwide. Essence was estimated to have 73.6K branded searches compared to CoverGirl’s 33.1K, and held a 0.84% Share of Search versus CoverGirl’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CoverGirl or Essence?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essence, CoverGirl. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | Hourglass | MAC | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Essence | CoverGirl |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.1% | 11.5% | 9.4% | 9.4% | 7.8% | 6.3% | 1.6% | 3.1% | 3.7% | 2.8% | 3.5% | 3.5% | 2.3% | 3.5% | 2.3% | 0.51% | 0.31% |
| Nov 2025 | 18.5% | 10.1% | 5.5% | 22.6% | 6.8% | 4.6% | 1.4% | 2.5% | 3.4% | 1.7% | 3.7% | 2.5% | 2.5% | 2.5% | 1.7% | 0.33% | 0.18% |
| Dec 2025 | 21.6% | 11.8% | 7.9% | 7.9% | 7.9% | 5.3% | 1.9% | 3% | 4.3% | 2.4% | 3.6% | 2.9% | 2.4% | 2.9% | 2.4% | 0.43% | 0.32% |
| Jan 2026 | 14.1% | 9.4% | 7.7% | 11.5% | 7.7% | 5.2% | 2.3% | 3.4% | 3.9% | 3.5% | 3.5% | 3.5% | 2.3% | 2.8% | 2.8% | 0.51% | 0.38% |
| Feb 2026 | 13.9% | 11.4% | 9.4% | 9.4% | 7.7% | 6.3% | 2.3% | 3.1% | 4.2% | 2.8% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.51% | 0.46% |
| Mar 2026 | 15.9% | 12.9% | 8.7% | 7.1% | 7.1% | 5.8% | 3.2% | 3% | 3.9% | 3.2% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 0.64% | 0.43% |
| Apr 2026 | 14.5% | 11.9% | 9.8% | 8% | 8% | 6.5% | 3.6% | 3.1% | 4.4% | 2.9% | 3.6% | 2.9% | 2.9% | 2.4% | 2.4% | 0.64% | 0.48% |
| May 2026 | 13.6% | 11.2% | 9.2% | 7.5% | 6.2% | 5% | 3.4% | 2.6% | 4.1% | 2.8% | 4.1% | 2.8% | 2.8% | 7.5% | 2.2% | 0.61% | 0.45% |
| Jun 2026 | 15.7% | 10.6% | 10.6% | 7.1% | 5.8% | 4.7% | 3.9% | 2.8% | 4.3% | 3.2% | 3.9% | 3.2% | 2.6% | 3.2% | 2.6% | 0.71% | 0.43% |
| Jul 2026 | 17.8% | 9.8% | 9.8% | 8% | 8% | 5.4% | 3.6% | 2.7% | 4.7% | 2.9% | 3.6% | 2.9% | 2.4% | 2.9% | 2.9% | 0.72% | 0.39% |
| Aug 2026 | 17.5% | 9.6% | 9.6% | 9.6% | 6.4% | 5.3% | 4.3% | 3% | 4.8% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.3% | 0.7% | 0.39% |
| Sep 2026 | 17.2% | 9.4% | 9.4% | 7.7% | 6.3% | 5.2% | 5.2% | 5% | 4.8% | 3.5% | 3.5% | 2.8% | 2.8% | 2.8% | 2.3% | 0.84% | 0.38% |
How has the CoverGirl and Essence comparison changed over the last 12 months?
3 findings
- Essence was ahead of CoverGirl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoverGirl’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.31% to 0.38%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.51% to 0.84%, and its estimated monthly branded searches moved from 54.2K to 73.6K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
1 change
In September 2026, Essence rose from 23rd to 22nd among makeup and cosmetics brands worldwide.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using CoverGirl’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.