Essence vs Essie:Which is searched more?
In September 2026, Essie had more branded searches than Essence among nail polish brands worldwide. Essie was estimated to have 74K branded searches compared to Essence’s 40.5K, and held a 15.8% Share of Search versus Essence’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essence or Essie?
Compare the nail polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essie, Essence. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Essence | Nailtopia |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 34% | 15.3% | 10.2% | 5.6% | 0.91% |
| Nov 2025 | 33.7% | 33.7% | 15.1% | 10.1% | 6.8% | 0.73% |
| Dec 2025 | 36.2% | 29.6% | 16.2% | 10.9% | 5.9% | 1.2% |
| Jan 2026 | 34% | 34% | 15.3% | 10.2% | 5.6% | 0.91% |
| Feb 2026 | 35.4% | 35.4% | 13% | 10.6% | 4.8% | 0.77% |
| Mar 2026 | 33.6% | 33.6% | 15.1% | 10.1% | 6.7% | 0.9% |
| Apr 2026 | 37.4% | 30.6% | 13.7% | 11.2% | 6.1% | 1% |
| May 2026 | 33.2% | 33.2% | 14.9% | 12.2% | 5.5% | 1.1% |
| Jun 2026 | 34.9% | 28.5% | 15.6% | 12.8% | 7% | 1.1% |
| Jul 2026 | 31.3% | 31.3% | 20.8% | 9.4% | 6.3% | 1% |
| Aug 2026 | 33.5% | 33.5% | 15% | 10.1% | 6.7% | 1.1% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 10.6% | 8.6% | 0.94% |
How has the Essence and Essie comparison changed over the last 12 months?
3 findings
- Essie was ahead of Essence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Essie’s estimated Share of Search among nail polish brands worldwide moved from 15.3% to 15.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for nail polish brands worldwide in September 2026?
2 changes
In September 2026, Essence gained estimated Share of Search among nail polish brands worldwide, from 6.7% to 8.6%.
In September 2026, Essie gained estimated Share of Search among nail polish brands worldwide, from 15% to 15.8%.
Other head-to-heads among nail polish brands
How each brand is measured
Brandwave collects information about searches that people make online using Essence’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.