Brandwave

Nail polish brands:Which brands are most popular in search?

CND and OPI share the highest estimated Share of Search among nail polish brands worldwide, at 36% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CND36%
  2. OPI36%
  3. Essie16.1%
  4. Sally Hansen10.8%
  5. Nailtopia1.2%

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Share of SearchLeaderboard

Compare the nail polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nail polish brands worldwide, by month

Share of Search by month for CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally HansenNailtopia
Oct 202536%36%16.2%10.8%0.96%
Nov 202536.1%36.1%16.2%10.8%0.79%
Dec 202538.5%31.5%17.3%11.5%1.3%
Jan 202636%36%16.2%10.8%0.96%
Feb 202637.2%37.2%13.6%11.2%0.81%
Mar 202636%36%16.2%10.8%0.96%
Apr 202639.8%32.6%14.6%11.9%1.1%
May 202635.1%35.1%15.7%12.9%1.1%
Jun 202637.5%30.7%16.8%13.8%1.2%
Jul 202633.3%33.3%22.2%10%1.1%
Aug 202636%36%16.1%10.8%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CND

    36%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.OPI

    36%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Essie

    16.1%

    Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -6.1 points.

  4. 4.Sally Hansen

    10.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nailtopia

    1.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among nail polish brands worldwide?

CND and OPI share the highest estimated Share of Search among nail polish brands worldwide, at 36% in August 2026.

Global nail polish brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CND36%39.8%Apr 202633.3%Jul 20261st
OPI36%37.2%Feb 202630.7%Jun 20262nd
Essie16.2% → 16.1%22.2%Jul 202613.6%Feb 20263rd
Sally Hansen10.8%13.8%Jun 202610%Jul 20264th
Nailtopia0.96% → 1.2%1.3%Dec 20250.79%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, CND’s estimated Share of Search among nail polish brands worldwide peaked at 39.8% in April 2026 and was lowest at 33.3% in July 2026.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands worldwide peaked at 37.2% in February 2026 and was lowest at 30.7% in June 2026.
  • Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide peaked at 22.2% in July 2026 and was lowest at 13.6% in February 2026.
  • Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands worldwide peaked at 13.8% in June 2026 and was lowest at 10% in July 2026.
  • Across the 11 months ending August 2026, CND, OPI, Essie, Sally Hansen and Nailtopia held steady: their estimated Share of Search among nail polish brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for nail polish brands worldwide in August 2026?

  1. In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.

  2. In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.

  3. In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%.

  4. In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.

  5. Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

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