Essence vs Nailtopia:Which is searched more?
In September 2026, Essence had more branded searches than Nailtopia among nail polish brands worldwide. Essence was estimated to have 40.5K branded searches compared to Nailtopia’s 4.4K, and held an 8.6% Share of Search versus Nailtopia’s 0.94%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essence or Nailtopia?
Compare the nail polish brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essence, Nailtopia. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Essence | Nailtopia |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 34% | 15.3% | 10.2% | 5.6% | 0.91% |
| Nov 2025 | 33.7% | 33.7% | 15.1% | 10.1% | 6.8% | 0.73% |
| Dec 2025 | 36.2% | 29.6% | 16.2% | 10.9% | 5.9% | 1.2% |
| Jan 2026 | 34% | 34% | 15.3% | 10.2% | 5.6% | 0.91% |
| Feb 2026 | 35.4% | 35.4% | 13% | 10.6% | 4.8% | 0.77% |
| Mar 2026 | 33.6% | 33.6% | 15.1% | 10.1% | 6.7% | 0.9% |
| Apr 2026 | 37.4% | 30.6% | 13.7% | 11.2% | 6.1% | 1% |
| May 2026 | 33.2% | 33.2% | 14.9% | 12.2% | 5.5% | 1.1% |
| Jun 2026 | 34.9% | 28.5% | 15.6% | 12.8% | 7% | 1.1% |
| Jul 2026 | 31.3% | 31.3% | 20.8% | 9.4% | 6.3% | 1% |
| Aug 2026 | 33.5% | 33.5% | 15% | 10.1% | 6.7% | 1.1% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 10.6% | 8.6% | 0.94% |
How has the Essence and Nailtopia comparison changed over the last 12 months?
3 findings
- Essence was ahead of Nailtopia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among nail polish brands worldwide moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide moved from 0.91% to 0.94%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for nail polish brands worldwide in September 2026?
1 change
In September 2026, Essence gained estimated Share of Search among nail polish brands worldwide, from 6.7% to 8.6%.
Other head-to-heads among nail polish brands
How each brand is measured
Brandwave collects information about searches that people make online using Essence’s and Nailtopia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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