How popular isNailtopia in search?
In August 2026, there were an estimated 5.4K branded searches for Nailtopia worldwide which is up 22.7% over the last 11 months. Nailtopia holds 1.2% estimated Share of Search among nail polish brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
CND36%OPI36%
Essie16.1%Sally Hansen10.8%
- Nailtopia1.2%
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Which nail polish brands compete with Nailtopia?
Share of Search by month for CND, OPI, Essie, Sally Hansen, Nailtopia. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Nailtopia |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Nov 2025 | 36.1% | 36.1% | 16.2% | 10.8% | 0.79% |
| Dec 2025 | 38.5% | 31.5% | 17.3% | 11.5% | 1.3% |
| Jan 2026 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Feb 2026 | 37.2% | 37.2% | 13.6% | 11.2% | 0.81% |
| Mar 2026 | 36% | 36% | 16.2% | 10.8% | 0.96% |
| Apr 2026 | 39.8% | 32.6% | 14.6% | 11.9% | 1.1% |
| May 2026 | 35.1% | 35.1% | 15.7% | 12.9% | 1.1% |
| Jun 2026 | 37.5% | 30.7% | 16.8% | 13.8% | 1.2% |
| Jul 2026 | 33.3% | 33.3% | 22.2% | 10% | 1.1% |
| Aug 2026 | 36% | 36% | 16.1% | 10.8% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 165K | 0% | +2.6 points | |
| 2, held 2nd | 36% | 165K | 0% | +2.6 points | |
| 3, held 3rd | 16.1% | 74K | -32.7% | -6.1 points | |
| 4, held 4th | 10.8% | 49.5K | 0% | +0.8 points | |
| 5, held 5th | 1.2% | 5.4K | 0% | +0.1 points |
1.
CND36%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
36%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.6 points.
3.
Essie16.1%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -6.1 points.
10.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
1.2%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Nailtopia and its closest rivals
How has branded search demand for Nailtopia changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nailtopia worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide held steady, from 0.96% to 1.2%.
How did search popularity change for nail polish brands worldwide in August 2026?
5 changes
In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%.
In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.
Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
How is Nailtopia measured?
Brandwave collects information about searches that people make online using Nailtopia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nailtopia
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Is Nailtopia your brand?
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