Blue Cross vs Essie:Which is more popular by branded search?

Name: Blue Cross vs Essie: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Essie had more branded searches than Blue Cross among cuticle care brands worldwide. Essie was estimated to have 74K branded searches compared to Blue Cross’ 170, and held a 16.3% Share of Search versus Blue Cross’ 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among cuticle care brands worldwide in August 2026Which is more popular in search, Blue Cross or Essie?

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Which is more popular in search, Blue Cross or Essie?

Compare the cuticle care brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blue Cross and Essie among cuticle care brands worldwide, by month

Month	CND	OPI	Essie	Sally Hansen	Cuticle Buddy	Blue Cross
Oct 2025	36.3%	36.3%	16.3%	10.9%	0.19%	0.02%
Nov 2025	36.3%	36.3%	16.3%	10.9%	0.22%	0.02%
Dec 2025	38.9%	31.8%	17.4%	11.7%	0.24%	0.03%
Jan 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Feb 2026	37.4%	37.4%	13.7%	11.2%	0.2%	0.03%
Mar 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Apr 2026	40.1%	32.8%	14.7%	12%	0.32%	0.04%
May 2026	35.4%	35.4%	15.9%	13%	0.28%	0.04%
Jun 2026	37.8%	31%	17%	13.9%	0.3%	0.04%
Jul 2026	33.6%	33.6%	22.4%	10.1%	0.26%	0.05%
Aug 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Blue Cross and Essie comparison changed over the last 12 months?

3 findings

Essie was ahead of Blue Cross in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Blue Cross’ estimated Share of Search among cuticle care brands worldwide moved from 0.02% to 0.04%, and its estimated monthly branded searches moved from 110 to 170.
Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for cuticle care brands worldwide in August 2026?

2 changes

In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 22.4% to 16.3%.
Estimated monthly branded searches for Blue Cross worldwide rose 54.5% over 11 measured months, from 110 to 170 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blue Cross’ and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.