How popular isBlue Cross in search?
In August 2026, there were an estimated 246K branded searches for Blue Cross worldwide which is down 33.1% over the last 11 months. Blue Cross holds 35.1% estimated Share of Search among cuticle care brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Blue Cross35.1%
CND23.5%OPI23.5%
Essie10.6%Sally Hansen7.1%
- Cuticle Buddy0.14%
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Which cuticle care brands compete with Blue Cross?
Share of Search by month for Blue Cross, CND, OPI, Essie, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Cross | CND | OPI | Essie | Sally Hansen | Cuticle Buddy |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.1% | 20.1% | 9% | 6% | 0.11% |
| Nov 2025 | 44.7% | 20.1% | 20.1% | 9% | 6% | 0.12% |
| Dec 2025 | 46.4% | 20.8% | 17% | 9.3% | 6.2% | 0.13% |
| Jan 2026 | 44.8% | 20.1% | 20.1% | 9% | 6% | 0.12% |
| Feb 2026 | 40.6% | 22.2% | 22.2% | 8.2% | 6.7% | 0.12% |
| Mar 2026 | 44.8% | 20.1% | 20.1% | 9% | 6% | 0.12% |
| Apr 2026 | 42.3% | 23.2% | 18.9% | 8.5% | 6.9% | 0.18% |
| May 2026 | 34.6% | 23.2% | 23.2% | 10.4% | 8.5% | 0.18% |
| Jun 2026 | 36.1% | 24.2% | 19.8% | 10.9% | 8.9% | 0.19% |
| Jul 2026 | 33.4% | 22.4% | 22.4% | 14.9% | 6.7% | 0.18% |
| Aug 2026 | 35.1% | 23.5% | 23.5% | 10.6% | 7.1% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 246K | -0.04% | +1.7 points | |
| 2, held 2nd | 23.5% | 165K | 0% | +1.2 points | |
| 3, held 3rd | 23.5% | 165K | 0% | +1.2 points | |
| 4, held 4th | 10.6% | 74K | -32.7% | -4.4 points | |
| 5, held 5th | 7.1% | 49.5K | 0% | +0.3 points | |
| 6, held 6th | 0.14% | 1K | -23.1% | 0 points |
35.1%
Held 1st. 246K estimated branded searches, -0.04% vs prior month. Share +1.7 points.
2.
CND23.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
23.5%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Essie10.6%
Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4.4 points.
7.1%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.14%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between Blue Cross and its closest rivals
How has branded search demand for Blue Cross changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Blue Cross worldwide fell from 368K to 246K.
- Across the 11 months ending August 2026, Blue Cross’ estimated Share of Search among cuticle care brands worldwide decreased from 44.8% to 35.1%.
- Across the 11 months ending August 2026, Blue Cross’ estimated Share of Search among cuticle care brands worldwide peaked at 46.4% in December 2025 and was lowest at 33.4% in July 2026.
How did search popularity change for cuticle care brands worldwide in August 2026?
5 changes
In August 2026, Blue Cross gained estimated Share of Search among cuticle care brands worldwide, from 33.4% to 35.1%.
In August 2026, CND gained estimated Share of Search among cuticle care brands worldwide, from 22.4% to 23.5%.
In August 2026, OPI gained estimated Share of Search among cuticle care brands worldwide, from 22.4% to 23.5%.
In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 14.9% to 10.6%.
Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
How is Blue Cross measured?
Brandwave collects information about searches that people make online using Blue Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- blue cross
- blue cross cuticle
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Is Blue Cross your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.