Cuticle Buddy vs Essie:Which is more popular by branded search?

Name: Cuticle Buddy vs Essie: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Essie had more branded searches than Cuticle Buddy among cuticle care brands worldwide. Essie was estimated to have 74K branded searches compared to Cuticle Buddy’s 1K, and held a 16.3% Share of Search versus Cuticle Buddy’s 0.22%. These are worldwide searches for English-language branded terms.

Share of Search among cuticle care brands worldwide in August 2026Which is more popular in search, Cuticle Buddy or Essie?

Follow Cuticle Buddy vs Essie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Cuticle Buddy or Essie?

Compare the cuticle care brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuticle Buddy and Essie among cuticle care brands worldwide, by month

Month	CND	OPI	Essie	Sally Hansen	Cuticle Buddy	Blue Cross
Oct 2025	36.3%	36.3%	16.3%	10.9%	0.19%	0.02%
Nov 2025	36.3%	36.3%	16.3%	10.9%	0.22%	0.02%
Dec 2025	38.9%	31.8%	17.4%	11.7%	0.24%	0.03%
Jan 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Feb 2026	37.4%	37.4%	13.7%	11.2%	0.2%	0.03%
Mar 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Apr 2026	40.1%	32.8%	14.7%	12%	0.32%	0.04%
May 2026	35.4%	35.4%	15.9%	13%	0.28%	0.04%
Jun 2026	37.8%	31%	17%	13.9%	0.3%	0.04%
Jul 2026	33.6%	33.6%	22.4%	10.1%	0.26%	0.05%
Aug 2026	36.3%	36.3%	16.3%	10.9%	0.22%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Cuticle Buddy and Essie comparison changed over the last 12 months?

3 findings

Essie was ahead of Cuticle Buddy in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cuticle Buddy’s estimated Share of Search among cuticle care brands worldwide moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 880 to 1K.
Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for cuticle care brands worldwide in August 2026?

2 changes

In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 22.4% to 16.3%.
Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cuticle Buddy’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.