Bona Fide Beauty vs Sally Hansen:Which is searched more?
In August 2026, Sally Hansen had more branded searches than Bona Fide Beauty among nail file brands worldwide. Sally Hansen was estimated to have 49.5K branded searches compared to Bona Fide Beauty’s 590, and held a 6.9% Share of Search versus Bona Fide Beauty’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bona Fide Beauty or Sally Hansen?
Compare the nail file brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sally Hansen, Bona Fide Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | Sally Hansen | Bona Fide Beauty |
|---|---|---|
| Oct 2025 | 7% | 0.07% |
| Nov 2025 | 7% | 0.1% |
| Dec 2025 | 7.3% | 0.11% |
| Jan 2026 | 6.5% | 0.09% |
| Feb 2026 | 7.5% | 0.07% |
| Mar 2026 | 7.5% | 0.07% |
| Apr 2026 | 7.8% | 0.08% |
| May 2026 | 8.3% | 0.07% |
| Jun 2026 | 10% | 0.06% |
| Jul 2026 | 6.9% | 0.07% |
| Aug 2026 | 6.9% | 0.08% |
| Sep 2026 | — | — |
How has the Bona Fide Beauty and Sally Hansen comparison changed over the last 12 months?
3 findings
- Sally Hansen was ahead of Bona Fide Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bona Fide Beauty’s estimated Share of Search among nail file brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail file brands worldwide moved from 7% to 6.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for nail file brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bona Fide Beauty’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bona Fide Beauty
1 branded search term
- bona fide beauty
Sally Hansen
1 branded search term
- sally hansen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.