Brandwave

Kiara Sky vs Madam Glam:Which is more popular?

In September 2026, Kiara Sky had more branded searches than Madam Glam among gel polish brands worldwide. Kiara Sky had about 18,100 branded searches, while Madam Glam had 6,600. Kiara Sky made up 2.6% of all gel polish brand searches we track, and Madam Glam accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about gel polish brands, Kiara Sky and Madam Glam each appeared in three of the five answers. Kiara Sky was mentioned before Madam Glam in three out of four answers that named either.

Among gel polish brands worldwide in September 2026

Who do people search for more?

Kiara Sky, about 3 searches for every 1 for Madam Glam

Kiara Sky 18.1K searchesMadam Glam 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kiara Sky in 3 of 5Madam Glam in 3 of 5

Who does AI recommend more?

Kiara Sky, named ahead of Madam Glam in 3 of 4 answers

Kiara Sky first in 3Madam Glam first in 1

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiara Sky and Madam Glam were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kiara Sky was listed before Madam Glam in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Gelish2nd
  3. DND3rd
  4. Kiara Sky4th
  5. Olive & June5th
  6. Sally Hansen6th
  7. CND7th
  8. Madam Glam8th
  9. Essie9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kiara Sky or Madam Glam more popular in search?

This chart shows how often people search Google for Kiara Sky and Madam Glam by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.

Kiara Sky and Madam Glam among gel polish brands worldwide, by month

Share of searches by month for Kiara Sky, Madam Glam. The figures are in the table below the chart.

View monthly share of searches table
MonthCNDOPIDNDEssieOlive & JuneGelishSally HansenKiara SkyMadam Glam
Oct 202522.2%22.2%15.2%10%12.2%8.2%6.7%2%1.3%
Nov 202520.2%20.2%16.2%9.1%16.6%7.4%6.1%2.7%1.5%
Dec 202521%17.2%16.3%9.4%14%11.5%6.3%2.8%1.3%
Jan 202621.2%21.2%16.5%9.5%11.6%9.5%6.4%2.9%1.3%
Feb 202623.3%23.3%15.3%8.5%10.4%8.5%7%2.6%1.1%
Mar 202621.9%21.9%14.4%9.8%12%9.8%6.6%2.4%1.1%
Apr 202624.4%20%16.1%8.9%10.9%8.9%7.3%2.2%1.2%
May 202621.6%21.6%14.2%9.7%11.9%9.7%7.9%2.4%0.87%
Jun 202622%18%20.9%9.9%9.9%8.1%8.1%2.4%0.88%
Jul 202620.6%20.6%19.1%13.7%7.5%9.2%6.2%2.3%0.82%
Aug 202621.4%21.4%20.4%9.6%9.6%7.9%6.4%2.4%0.86%
Sep 202623.4%19.2%18.8%10.5%10.5%7%7%2.6%0.94%

How has the Kiara Sky and Madam Glam comparison changed over the last 12 months?

3 findings
  • Kiara Sky was ahead of Madam Glam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kiara Sky’s share of searches among gel polish brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Madam Glam’s share of searches among gel polish brands worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for gel polish brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Kiara Sky worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Madam Glam worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kiara Sky’s and Madam Glam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiara Sky

1 branded search term

  • kiara sky

Madam Glam

1 branded search term

  • madam glam

How the Brand Demand Index is measured

Other head-to-heads among gel polish brands

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