Brandwave

Cuticle Buddy vs OPI:Which is more popular by branded search?

In August 2026, OPI had more branded searches than Cuticle Buddy among cuticle care brands worldwide. OPI was estimated to have 165K branded searches compared to Cuticle Buddy’s 1K, and held a 36.3% Share of Search versus Cuticle Buddy’s 0.22%. These are worldwide searches for English-language branded terms.

Share of Search among cuticle care brands worldwide in August 2026Which is more popular in search, Cuticle Buddy or OPI?
Cuticle Buddy0.22%1K searches
vs
OPI36.3%165K searches

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Which is more popular in search, Cuticle Buddy or OPI?

Compare the cuticle care brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuticle Buddy and OPI among cuticle care brands worldwide, by month

Share of Search by month for OPI, Cuticle Buddy. The figures are in the table below the chart.

View monthly share of search table
MonthCNDOPIEssieSally HansenCuticle BuddyBlue Cross
Oct 202536.3%36.3%16.3%10.9%0.19%0.02%
Nov 202536.3%36.3%16.3%10.9%0.22%0.02%
Dec 202538.9%31.8%17.4%11.7%0.24%0.03%
Jan 202636.3%36.3%16.3%10.9%0.22%0.04%
Feb 202637.4%37.4%13.7%11.2%0.2%0.03%
Mar 202636.3%36.3%16.3%10.9%0.22%0.04%
Apr 202640.1%32.8%14.7%12%0.32%0.04%
May 202635.4%35.4%15.9%13%0.28%0.04%
Jun 202637.8%31%17%13.9%0.3%0.04%
Jul 202633.6%33.6%22.4%10.1%0.26%0.05%
Aug 202636.3%36.3%16.3%10.9%0.22%0.04%
Sep 2026——————

How has the Cuticle Buddy and OPI comparison changed over the last 12 months?

  • OPI was ahead of Cuticle Buddy in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cuticle Buddy’s estimated Share of Search among cuticle care brands worldwide moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 11 months ending August 2026, OPI’s estimated Share of Search among cuticle care brands worldwide held steady at 36.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for cuticle care brands worldwide in August 2026?

  1. In August 2026, OPI gained estimated Share of Search among cuticle care brands worldwide, from 33.6% to 36.3%.

  2. Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cuticle Buddy’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuticle Buddy

1 branded search term

  • cuticle buddy

OPI

1 branded search term

  • opi

How the Brand Demand Index is measured

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