Brandwave

How popular isColourPop?

In September 2026, people searched for ColourPop by name about 201,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 6.4% of all global eyeshadow palette brand searches, placing ColourPop fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow palette brands, ColourPop appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

ColourPop is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. Charlotte TilburyShare of searches 48%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Huda BeautyShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Bobbi BrownShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ColourPopShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Anastasia Beverly HillsShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ColourPop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ColourPop is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. ColourPop3rd
  4. e.l.f.4th
  5. Huda Beauty5th
  6. MAC6th
  7. Charlotte Tilbury–
  8. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huda Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyeshadow palette brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eyeshadow palette brands compete with ColourPop?

ColourPop against eyeshadow palette brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, ColourPop, Anastasia Beverly Hills, e.l.f., Natasha Denona. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyHuda BeautyBobbi BrownColourPopAnastasia Beverly Hillse.l.f.Natasha DenonaMAC
Oct 202539.5%26.4%9.7%6.5%7.9%5.3%4.4%0.32%
Nov 202537.4%45.7%5%3.4%3.4%2.2%2.7%0.2%
Dec 202554.4%19.8%7.3%6%4.9%4%3.3%0.36%
Jan 202638.1%31%9.4%7.7%5.1%4.2%4.2%0.31%
Feb 202641.6%28%8.4%6.8%5.6%4.6%4.6%0.34%
Mar 202646.9%21.1%9.4%7.7%5.2%5.2%4.2%0.38%
Apr 202643.3%23.9%8.7%7.1%5.9%5.9%4.8%0.35%
May 202642.8%23.6%8.6%7.1%5.8%7.1%4.7%0.35%
Jun 202646.3%20.9%9.3%7.6%5.1%6.3%4.2%0.38%
Jul 202647.8%21.4%7.8%7.8%5.3%5.3%4.3%0.32%
Aug 202646.2%25.3%7.6%6.2%5.1%5.1%4.2%0.37%
Sep 202648%21.5%7.9%6.4%5.3%5.3%5.3%0.39%

  1. 1.Charlotte Tilbury

    48%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Huda Beauty

    21.5%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.Bobbi Brown

    7.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.ColourPop

    6.4%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Anastasia Beverly Hills

    5.3%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.e.l.f.

    5.3%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Natasha Denona

    5.3%

    Held 7th. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  8. 8.MAC

    0.39%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ColourPop and its closest rivals

Every comparison with ColourPop

20 comparisons

How has branded search demand for ColourPop changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ColourPop worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow palette brands worldwide peaked at 7.8% in July 2026 and was lowest at 3.4% in November 2025.
  • Across the 12 months ending September 2026, ColourPop rose from 5th to 4th among eyeshadow palette brands worldwide.

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

6 changes

  1. In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands worldwide, from 46.2% to 48%.

  2. In September 2026, Natasha Denona gained share of searches among eyeshadow palette brands worldwide, from 4.2% to 5.3%.

  3. In September 2026, Huda Beauty lost share of searches among eyeshadow palette brands worldwide, from 25.3% to 21.5%.

  4. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  5. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  6. Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are ColourPop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ColourPop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • colourpop

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How the Brand Demand Index is measured

Where does ColourPop compete?

ColourPop is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands15th of 282.2%Show ranking
Eyeshadow brands8th of 153.8%Show ranking
Eyeshadow palette brands4th of 86.4%Shown above
Creator with pink hair and a pink jacket

Is ColourPop your brand?

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