Brandwave

How popular isEstée Lauder in search?

In September 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 12 months. Estée Lauder holds 16.5% estimated Share of Search among makeup setting spray brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury30%
  2. Benefit24.4%
  3. Estée Lauder16.5%
  4. Clinique13.5%
  5. Dior9%
  6. Anastasia Beverly Hills3.3%
  7. e.l.f.3.3%
  8. Glow0.06%
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Which makeup setting spray brands compete with Estée Lauder?

Estée Lauder against makeup setting spray brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Benefit, Estée Lauder, Clinique, Dior, Anastasia Beverly Hills, e.l.f.. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyBenefitEstée LauderCliniqueDiorAnastasia Beverly Hillse.l.f.Glow
Oct 202527.3%18.2%22.2%15%8.2%5.5%3.7%0.03%
Nov 202540.1%12%21.9%14.6%5.4%3.6%2.4%0.02%
Dec 202537.9%13.8%20.7%13.8%7.6%3.4%2.8%0.02%
Jan 202628.6%19.1%19.1%15.7%10.5%3.8%3.1%0.03%
Feb 202627.3%18.4%22.4%15.1%10.1%3.7%3%0.03%
Mar 202628.2%18.8%22.9%15.5%8.5%3.1%3.1%0.03%
Apr 202625.3%20.7%20.7%17.1%9.3%3.4%3.4%0.04%
May 202624.6%20.2%20.2%16.6%11.1%3.3%4.1%0.04%
Jun 202627.3%22.4%18.4%15.1%10.1%3%3.7%0.06%
Jul 202630.7%20.5%16.9%13.8%11.3%3.4%3.4%0.07%
Aug 202630.7%20.5%16.9%13.8%11.3%3.4%3.4%0.07%
Sep 202630%24.4%16.5%13.5%9%3.3%3.3%0.06%

  1. 1.Charlotte Tilbury

    30%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Benefit

    24.4%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.9 points.

  3. 3.Estée Lauder

    16.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Clinique

    13.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Dior

    9%

    Held 5th. 450K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  6. 6.Anastasia Beverly Hills

    3.3%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.e.l.f.

    3.3%

    Held 7th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Glow

    0.06%

    Held 8th. 2.9K estimated branded searches, -9.4% vs prior month. Share 0 points.

Compare search popularity between Estée Lauder and its closest rivals

Every comparison with Estée Lauder

How has branded search demand for Estée Lauder changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup setting spray brands worldwide decreased from 22.2% to 16.5%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup setting spray brands worldwide peaked at 22.9% in March 2026 and was lowest at 16.5% in September 2026.
  • Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 3rd among makeup setting spray brands worldwide.

How did search popularity change for makeup setting spray brands worldwide in September 2026?

  1. In September 2026, Benefit gained estimated Share of Search among makeup setting spray brands worldwide, from 20.5% to 24.4%.

  2. In September 2026, Dior lost estimated Share of Search among makeup setting spray brands worldwide, from 11.3% to 9%.

  3. In September 2026, Charlotte Tilbury lost estimated Share of Search among makeup setting spray brands worldwide, from 30.7% to 30%.

  4. Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  6. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

Where does Estée Lauder compete?

Estée Lauder is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye Makeup Remover brands6th of 85.6%Show ranking
Makeup and cosmetics brands2nd of 2710.6%Show ranking
Eye creams4th of 611.4%Show ranking
Moisturizer brands3rd of 812.9%Show ranking
Makeup setting spray brands3rd of 816.5%Shown above
Night cream brands3rd of 317.2%Show ranking
Eye Shadow brands2nd of 527.1%Show ranking
Foundation brands1st of 537.9%Show ranking
Eye Pencil brands1st of 356.2%Show ranking

How is Estée Lauder measured?

Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • estelauder

Do you work for Estée Lauder? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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