How popular isEstée Lauder in search?
In September 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 12 months. Estée Lauder holds 24.8% estimated Share of Search among night cream brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which night cream brands compete with Estée Lauder?
Share of Search by month for CeraVe, Cetaphil, Estée Lauder. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Cetaphil | Estée Lauder |
|---|---|---|---|
| Oct 2025 | 45.2% | 24.7% | 30.1% |
| Nov 2025 | 37.5% | 25% | 37.5% |
| Dec 2025 | 42.3% | 23.1% | 34.6% |
| Jan 2026 | 45.2% | 30.1% | 24.7% |
| Feb 2026 | 47.8% | 26.1% | 26.1% |
| Mar 2026 | 42.9% | 28.6% | 28.6% |
| Apr 2026 | 45.2% | 30.1% | 24.7% |
| May 2026 | 47.8% | 26.1% | 26.1% |
| Jun 2026 | 50.1% | 27.4% | 22.5% |
| Jul 2026 | 50.1% | 27.4% | 22.5% |
| Aug 2026 | 50.1% | 27.4% | 22.5% |
| Sep 2026 | 45.1% | 30.1% | 24.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 1.5M | -18% | -5 points | |
| 2, held 2nd | 30.1% | 1M | 0% | +2.7 points | |
| 3, held 3rd | 24.8% | 823K | 0% | +2.2 points |
Compare search popularity between Estée Lauder and its closest rivals
Every comparison with Estée Lauder
21 comparisons
- CeraVe vs Estée Lauder
- Cetaphil vs Estée Lauder
- Charlotte Tilbury vs Estée Lauder
- Estée Lauder vs L'Oreal
- Estée Lauder vs La Roche-Posay
- Estée Lauder vs Maybelline
- Estée Lauder vs Neutrogena
- Estée Lauder vs The Ordinary
- Estée Lauder vs Tom Ford
- Clinique vs Estée Lauder
- Estée Lauder vs Huda Beauty
- Estée Lauder vs Kiehl's
- Estée Lauder vs NYX
- Estée Lauder vs Rare Beauty
- Estée Lauder vs Fenty Beauty
- Estée Lauder vs L'Oréal Paris
- Dermalogica vs Estée Lauder
- Drunk Elephant vs Estée Lauder
- Estée Lauder vs Urban Decay
- Bubble vs Estée Lauder
- Estée Lauder vs Klorane
How has branded search demand for Estée Lauder changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide decreased from 30.1% to 24.8%.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among night cream brands worldwide peaked at 37.5% in November 2025 and was lowest at 22.5% in June 2026.
- Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 3rd among night cream brands worldwide.
How did search popularity change for night cream brands worldwide in September 2026?
3 changes
In September 2026, Cetaphil gained estimated Share of Search among night cream brands worldwide, from 27.4% to 30.1%.
In September 2026, Estée Lauder gained estimated Share of Search among night cream brands worldwide, from 22.5% to 24.8%.
In September 2026, CeraVe lost estimated Share of Search among night cream brands worldwide, from 50.1% to 45.1%.
Where does Estée Lauder compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 2nd of 27 | 10.3% | Show ranking |
| Eye creams | 4th of 6 | 12.4% | Show ranking |
| Eye makeup remover brands | 5th of 7 | 13.1% | Show ranking |
| Moisturizer brands | 3rd of 8 | 16.7% | Show ranking |
| Night cream brands | 3rd of 3 | 24.8% | Shown above |
| Eye shadow brands | 2nd of 5 | 27.6% | Show ranking |
| Foundation brands | 1st of 5 | 33.3% | Show ranking |
| Eye pencil brands | 1st of 3 | 56.2% | Show ranking |
How is Estée Lauder measured?
Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- estee lauder
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Is Estée Lauder your brand?
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