Estée Lauder vs L'Oreal:Which is searched more?
In September 2026, L'Oreal had more branded searches than Estée Lauder among eye makeup remover brands worldwide. L'Oreal was estimated to have 1M branded searches compared to Estée Lauder’s 823K, and held a 16% Share of Search versus Estée Lauder’s 13.1%. These are worldwide searches for English-language branded terms.
Follow Estée Lauder vs L'Oreal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Estée Lauder or L'Oreal?
Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oreal, Estée Lauder. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Cetaphil | L'Oreal | Neutrogena | Estée Lauder | Clinique | Klorane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 14.5% | 14.9% | 17.7% | 11.9% | <0.01% |
| Nov 2025 | 26.3% | 14.3% | 11.7% | 11.9% | 21.5% | 14.3% | <0.01% |
| Dec 2025 | 28.6% | 12.8% | 12.8% | 13.8% | 19.2% | 12.8% | <0.01% |
| Jan 2026 | 30.4% | 16.6% | 13.6% | 14.7% | 13.6% | 11.2% | <0.01% |
| Feb 2026 | 32.2% | 14.4% | 14.4% | 14.9% | 14.4% | 9.7% | <0.01% |
| Mar 2026 | 33.5% | 14.9% | 12.2% | 14.4% | 14.9% | 10.1% | <0.01% |
| Apr 2026 | 34.5% | 15.4% | 12.6% | 14.6% | 12.6% | 10.4% | <0.01% |
| May 2026 | 35.5% | 13% | 13% | 15% | 13% | 10.7% | <0.01% |
| Jun 2026 | 33.3% | 14.9% | 14.9% | 14.7% | 12.2% | 10% | <0.01% |
| Jul 2026 | 33.5% | 14.9% | 14.9% | 14.3% | 12.3% | 10.1% | <0.01% |
| Aug 2026 | 32.4% | 14.5% | 14.5% | 17% | 11.9% | 9.7% | <0.01% |
| Sep 2026 | 29.2% | 16% | 16% | 14.9% | 13.1% | 10.7% | <0.01% |
How has the Estée Lauder and L'Oreal comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: L'Oreal took it in June 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide moved from 17.7% to 13.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, L'Oreal’s estimated Share of Search among eye makeup remover brands worldwide moved from 14.5% to 16%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for eye makeup remover brands worldwide in September 2026?
2 changes
In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search.
In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%.
Other head-to-heads among eye makeup remover brands
La Roche-Posay vs Cetaphil: compare search popularity- La Roche-Posay vs L'Oreal: compare search popularity
La Roche-Posay vs Neutrogena: compare search popularity
La Roche-Posay vs Estée Lauder: compare search popularity
- Cetaphil vs L'Oreal: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and L'Oreal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
L'Oreal
1 branded search term
- loreal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.