Brandwave

How popular isEstée Lauder in search?

In September 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 12 months. Estée Lauder holds 13.1% estimated Share of Search among eye makeup remover brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay29.2%
  2. Cetaphil16%
  3. L'Oreal16%
  4. Neutrogena14.9%
  5. Estée Lauder13.1%
  6. Clinique10.7%
  7. Klorane<0.01%
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Which eye makeup remover brands compete with Estée Lauder?

Estée Lauder against eye makeup remover brands worldwide, by month

Share of Search by month for La Roche-Posay, Cetaphil, L'Oreal, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCetaphilL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526.5%14.5%14.5%14.9%17.7%11.9%<0.01%
Nov 202526.3%14.3%11.7%11.9%21.5%14.3%<0.01%
Dec 202528.6%12.8%12.8%13.8%19.2%12.8%<0.01%
Jan 202630.4%16.6%13.6%14.7%13.6%11.2%<0.01%
Feb 202632.2%14.4%14.4%14.9%14.4%9.7%<0.01%
Mar 202633.5%14.9%12.2%14.4%14.9%10.1%<0.01%
Apr 202634.5%15.4%12.6%14.6%12.6%10.4%<0.01%
May 202635.5%13%13%15%13%10.7%<0.01%
Jun 202633.3%14.9%14.9%14.7%12.2%10%<0.01%
Jul 202633.5%14.9%14.9%14.3%12.3%10.1%<0.01%
Aug 202632.4%14.5%14.5%17%11.9%9.7%<0.01%
Sep 202629.2%16%16%14.9%13.1%10.7%<0.01%

  1. 1.La Roche-Posay

    29.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  2. 2.Cetaphil

    16%

    Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.L'Oreal

    16%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Neutrogena

    14.9%

    Moved from 2nd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -2.1 points.

  5. 5.Estée Lauder

    13.1%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Clinique

    10.7%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Klorane

    <0.01%

    Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare search popularity between Estée Lauder and its closest rivals

Every comparison with Estée Lauder

How has branded search demand for Estée Lauder changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide decreased from 17.7% to 13.1%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide peaked at 21.5% in November 2025 and was lowest at 11.9% in August 2026.
  • Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 5th among eye makeup remover brands worldwide.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook Neutrogena to rank 2nd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 16% estimated Share of Search.

  3. In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%.

  4. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 9.7% to 10.7%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 32.4% to 29.2%.

  6. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 17% to 14.9%.

Where does Estée Lauder compete?

Estée Lauder is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands2nd of 2710.3%Show ranking
Eye creams4th of 612.4%Show ranking
Eye makeup remover brands5th of 713.1%Shown above
Moisturizer brands3rd of 816.7%Show ranking
Night cream brands3rd of 324.8%Show ranking
Eye shadow brands2nd of 527.6%Show ranking
Foundation brands1st of 533.3%Show ranking
Eye pencil brands1st of 356.2%Show ranking

How is Estée Lauder measured?

Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • estee lauder

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How the Brand Demand Index is measured

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