Drunk Elephant vs Estée Lauder:Which is searched more?
In September 2026, Estée Lauder had more branded searches than Drunk Elephant among moisturizer brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Drunk Elephant’s 110K, and held a 12.9% Share of Search versus Drunk Elephant’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Drunk Elephant or Estée Lauder?
Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Drunk Elephant. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Estée Lauder | Clinique | Kiehl's | Dermalogica | Drunk Elephant | Bubble |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 30.1% | 16.1% | 10.9% | 8.9% | 3.2% | 2.7% | 0.69% |
| Nov 2025 | 24.6% | 24.3% | 18.8% | 12.5% | 12.5% | 3.8% | 3.1% | 0.52% |
| Dec 2025 | 25.8% | 28.3% | 17.8% | 11.9% | 9.8% | 2.9% | 2.9% | 0.52% |
| Jan 2026 | 30.6% | 30.4% | 12.8% | 10.5% | 8.6% | 3.9% | 2.6% | 0.65% |
| Feb 2026 | 29.5% | 32.4% | 14.2% | 9.6% | 7.8% | 3.5% | 2.3% | 0.64% |
| Mar 2026 | 28.2% | 30.2% | 15.7% | 10.6% | 8.7% | 3.9% | 2.1% | 0.59% |
| Apr 2026 | 29.7% | 31.9% | 13.6% | 11.2% | 7.5% | 3.3% | 2.2% | 0.61% |
| May 2026 | 27.8% | 32.6% | 14.2% | 11.7% | 7.8% | 3.5% | 1.9% | 0.52% |
| Jun 2026 | 29.4% | 33.7% | 12.4% | 10.1% | 8.3% | 3.7% | 2% | 0.44% |
| Jul 2026 | 31.5% | 33.9% | 12.4% | 10.2% | 6.8% | 3% | 1.7% | 0.45% |
| Aug 2026 | 30.5% | 33.6% | 12% | 9.9% | 8.1% | 3.6% | 2% | 0.36% |
| Sep 2026 | 32.1% | 29.9% | 12.9% | 10.5% | 8.6% | 3.9% | 1.7% | 0.37% |
How has the Drunk Elephant and Estée Lauder comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide moved from 2.7% to 1.7%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide moved from 16.1% to 12.9%, and its estimated monthly branded searches moved from 1.2M to 823K.
How did search popularity change for moisturizer brands worldwide in September 2026?
2 changes
In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 12% to 12.9%.
Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.
Other head-to-heads among moisturizer brands
How each brand is measured
Brandwave collects information about searches that people make online using Drunk Elephant’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drunk Elephant
1 branded search term
- drunk elephant
Estée Lauder
1 branded search term
- estelauder
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