Brandwave

How popular isEstée Lauder in search?

In August 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 11 months. Estée Lauder holds 37.9% estimated Share of Search among foundation brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Estée Lauder37.9%
  2. Maybelline37.9%
  3. Fenty Beauty20.7%
  4. MAC3.4%
  5. NARS<0.01%
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Which foundation brands compete with Estée Lauder?

Estée Lauder against foundation brands worldwide, by month

Share of Search by month for Estée Lauder, Maybelline, Fenty Beauty, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthEstée LauderMaybellineFenty BeautyMACNARS
Oct 202541.1%33.7%22.7%2.5%0.01%
Nov 202548.6%26.6%21.9%2.9%0.01%
Dec 202545.7%30.5%20.5%3.4%<0.01%
Jan 202640.9%33.6%22.5%3%<0.01%
Feb 202640.9%33.6%22.5%3%<0.01%
Mar 202645.7%30.9%20.6%2.8%<0.01%
Apr 202640.9%33.6%22.5%3%<0.01%
May 202642.6%35.1%19.2%3.2%<0.01%
Jun 202639.7%39.7%17.7%2.9%<0.01%
Jul 202637.9%37.9%20.7%3.4%<0.01%
Aug 202637.9%37.9%20.7%3.4%<0.01%
Sep 2026—————

  1. 1.Estée Lauder

    37.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    37.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fenty Beauty

    20.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    3.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Estée Lauder and its closest rivals

How has branded search demand for Estée Lauder changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide decreased from 41.1% to 37.9%.
  • Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among foundation brands worldwide peaked at 48.6% in November 2025 and was lowest at 37.9% in July 2026.

How did search popularity change for foundation brands worldwide in August 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  2. Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.

  3. Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

Where does Estée Lauder compete?

Estée Lauder is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eye creams3rd of 612.1%Show ranking
Foundation brands1st of 537.9%Shown above

How is Estée Lauder measured?

Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • estee lauder

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How the Brand Demand Index is measured

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